Nielsen made its second appearance at CTAMโs Television Critics Association (TCA) press tour in Los Angeles, Wednesday, July 29. TCA is a biannual event held in January and July that brings together more than 200 journalists who write about television and entertainment for print and online media outlets.
Lynda Clarizio, Nielsenโs President of U.S. Media, Glenn Enoch, Nielsenโs SVP of Insights, and Jennifer Cooper, Adobeโs Global Head of Media of Publishing and MVPD Industry Strategy, presented insights about what consumers are watching and how they are consuming media.
Nielsen took the stage, in front of reporters from top-tier media outlets, where Clarizio shared an update on how Nielsen is advancing toward Total Audience, discussed the need for comparable metrics and how we are actively progressing measurement with Total Content Ratings and Digital Content Ratings.
โThis is a pivotal time at Nielsen as we embark upon the launch of Digital Content Ratings and Total Content Ratings. Weโre on the helm of a change in the industry when it comes to measuring how much content consumers are viewing and what devices theyโre using,โ said Clarizio. โPresenting during TCA was the perfect opportunity to educate media and broadcasters on whatโs on the horizon from Nielsen.โ
Additionally, Enoch shared insights on consumer behavior and viewing trends in regard to both traditional television as well as device usage. His presentation also covered the growth in TV-connected devices as well as streaming video on demand services. Additionally, Adobeโs Cooper shared the stage, detailing insights on TV Everywhere and showcasing the strong alliance between Nielsen and Adobe.
