닐슨, 인도네시아에서 디지털 광고 등급을 위한 신원 확인 시스템 강화

Demographic data from multiple data providers will power up the Nielsen Identity System to bring scale for digital measurement of the open web

Indonesia, April 4th 2022 – On April 1, Nielsen will enhance its open web methodology in Indonesia for 디지털 광고 등급 through the Nielsen Identity System, alongside seven other markets: Germany, 호주, Japan, Spain, India, Canada and Brazil. 

The Nielsen Identity System revolutionizes how digital ad campaigns are measured in a rapidly changing media ecosystem. 

The launch of the Nielsen Identity System in Indonesia follows successful launches in Italy, France and the UK earlier this year. 

Hellen Katherina, Indonesia country leader said, “We’re leading the way in solving digital consumer behaviour fragmentation. From granularity to large-scale measurement, we’re delivering actionable insights to help advertisers measure, manage and optimize their campaign budgets and results. ” 

Additionally, with this launch, Nielsen is reinstating our Viewability option for the open web impressions providing our clients with unique insights into an ad’s visibility to audiences.”  

디지털 광고 등급을 지원하는 닐슨 아이덴티티 시스템 덕분에 광고주와 퍼블리셔는 디지털 광고가 조회될 때 모바일과 PC 플랫폼에서 인구 통계가 중복 제거되어 진정한 사람 기반 지표를 얻을 수 있다는 사실을 알고 안심하고 잠재고객의 도달 범위와 빈도를 측정할 수 있습니다. 

Sarah Miller, SVP, Product Management at Nielsen commented “With this enhancement to our Identity System we are taking another step to assure the longevity of ad measurement amidst the rapidly evolving digital ecosystem. Nielsen is ahead of its planned schedule and is expediting the launch in various markets.” 

The Nielsen Identity System measures digital campaigns for the open web alongside the integrations already in place for the walled gardens. The Nielsen Identity System connects digital ad impressions for the open web to demographic data from both Nielsen and third party data providers. It is powered by more than 2 billion device identifiers across the world, constantly being refreshed. For Indonesia specifically, it will be over 125 million identifiers.

Nielsen continues to enter into and expand its relationships with both global and local data providers to power up the Nielsen Identity System. This is an important milestone as we continue to evolve our technologies and methodologies as we move toward our global Nielsen ONE strategy, underpinning a strong digital measurement capability which helps with the vision of a true cross-platform that measures across all screens.