ใคใณใตใคใ ใใใฌใๅบๅใญใฃใณใใผใณใฎๅนๆใ่บ้ฒใไผใใใ
CONTACT: Julia Monti – 646-654-4412 – Julia.monti@nielsen.com
ใใฅใผใจใผใฏ็บ-2012ๅนด6ๆ25ๆฅ-ๆถ่ฒป่ ใฎ่ฆ่ดใจ่ณผ่ฒทใซ้ขใใๆ ๅ ฑใจๆดๅฏใฎใชใผใใฃใณใฐใปใใญใใคใใผใงใใใใผใซใปใณใฏๆฌๆฅใใใผใซใปใณTVใใฉใณใใปใจใใงใฏใใๆฌงๅทใจใขใธใขใงๆไพ้ๅงใใใใจใ็บ่กจใใใใใฎใฝใชใฅใผใทใงใณใซใใใๅบๅไธปใฏใใฌใๅบๅใฎใใฌใคใฏในใซใผใใฌใพใใณในใซ้ขใใๆๆจใๆไพใใใใจใงใๆถ่ฒป่ ใฎๅๅฟใใชใขใซใฟใคใ ใงใขใใฟใผใใใใจใใงใใใญใฃใณใใผใณไธญใใญใฃใณใใผใณๅพใฎๆ้ฉๅใๅฏ่ฝใซใชใใพใใ ใใผใซใปใณTVใใฉใณใใจใใงใฏใใฏ็พๅจใไธญๅฝใจใใคใใงๅฉ็จๅฏ่ฝใงใ2012ๅนดๅพๅใซใฏใใใซๅธๅ ดใๆกๅคงใใไบๅฎใงใใ
ใใผใซใปใณTVใใฉใณใใจใใงใฏใใฎๅฝ้ๅฑ้้ๅงใฏใ็นๅฎใฎๅบๅใๅบ็ฏใชใฏใญในใใฉใใใใฉใผใ ใญใฃใณใใผใณใซๅฏพใใใชใผใใๅ้ฟใๅๅฟใฎ็่งฃใ้ฒใใใจใใใใผใซใปใณใฎๅใ็ตใฟใฎๆๆฐ็ใงใใใ ็ฑณๅฝใจ่ฑๅฝใงใฎๅฑ้ใซ็ถใใใใผใซใปใณTVใใฉใณใใจใใงใฏใใฎๅฝ้ๅฑ้ใซใใใๅบๅไธปใฏๅๅธๅ ดใงไธ่ฒซใใๆๆจใๆไพใใใใจใงใใฏใชใจใคใใฃใใฆใใใใใใฌใผในใกใณใใฎๅธๅ ดใใจใฎใใใฉใผใใณในใใใใซๆๆกใงใใใใใซใชใใพใใ ใใฎใฝใชใฅใผใทใงใณใฏใใใผใซใปใณใฎไปใฎใคใณใตใคใใซใใฃใฆ่ฃๅฎใใใใใผใฑใใฃใณใฐๆ ๅฝ่ ใฎๅบๅใใใฉใผใใณในใซๅฝฑ้ฟใไธใใใในใฆใฎ้่ฆใช่ฆๅ ใซใคใใฆใๅ จไฝ็ใใค่ฉณ็ดฐใซๆๆกใใใใจใใงใใพใใย
ใใผใซใปใณTVใใฉใณใใปใจใใงใฏใใฏใใใฌใๅบๅใ่ฆใๆฉไผใฎใใฃใ่ฆ่ด่ ใ็ฌ่ชใซ่ชฟๆปใใไธ่ฌ็ใชๆณ่ตทใใใฉใณใๆณ่ตทใใกใใปใผใธๆณ่ตทใๅฅฝๆๅบฆใ่ณผๅ ฅๆๅใชใฉใฎ็ปๆ็ใงๆ ๅบฆ็ใชๆๆจใซๅ ใใใซในใฟใ ๆๆจใ็จใใฆใๆณ่ตทใ็ใซๆธฌๅฎใใพใใ ใใใฉใผใใณในใปใตใใชใผใฏใใญใฃใณใใผใณๆ้ไธญใฎใใใฉใผใใณในใใขใใฟใผใใๅบๅไธปใๆ่ณใๆ้ฉๅใใใใใซใญใฃใณใใผใณใ่ชฟๆดใใๆฆ็ฅ็ใชใใฉใณใใณใฐ ๆฑบๅฎใไธใใใจใๅฏ่ฝใซใใพใใ
“Quality measurement brings monetization, and marketplaces in Europe and Asia are ripe for comprehensive measurement solutions that allow both local and global advertisers to make sound investments in advertising and understand their true impact among consumers,” said Randall Beard, Global Head, Advertiser Solutions, Nielsen. โNielsen TV Brand Effect is a proven solution, and weโre excited to expand its footprint to deliver consistent, high-quality metrics to new and existing customers around the world.โย
็ฑณๅฝใงใฏใใใผใซใปใณTVใใฉใณใใจใใงใฏใใฏใใผใซใปใณใชใณใฉใคใณใใฉใณใใจใใงใฏใใจ้ฃๆบใใใชใณใฉใคใณใจใใฌใใๆจชๆญใใๅบๅใฎๅ้ฟใๅฎ่จผใใพใใไธกใตใผใในใฏใใใผใซใปใณใปใฏใญในใใฉใใใใฉใผใ ใปใญใฃใณใใผใณใปใฌใคใใฃใณใฐใน๏ผNielsen Cross-Platform Campaign Ratings๏ผใ่ฃๅฎใใใใฎใงใใใผใซใปใณใปใชใณใฉใคใณใปใญใฃใณใใผใณใปใฌใคใใฃใณใฐใน๏ผNielsen Online Campaign RatingsTM๏ผใๆดป็จใใฆใใใฌใๅบๅใจใคใณใฟใผใใใๅบๅใฎ้่คใฎใชใใชใผใใใใชใผใฏใจใณใทใผใGRPใๆธฌๅฎใใ็ตฑๅใใผใฑใใฃใณใฐใญใฃใณใใผใณใฎๆธฌๅฎใๅฏ่ฝใซใใใใใผใซใปใณใฎๅบๅไธปๅใใฝใชใฅใผใทใงใณใฎๅคใใฏใ2012ๅนดใซไปใฎๅธๅ ดใงใ้ๅงใใใไบๅฎใงใใใ
ใใผใซใปใณใซใคใใฆ ใใผใซใปใณ
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
