Insights | 10-01-2025
Need to Know: The value of independent measurement for retail media attribution
Explore why independent measurement is crucial for accurate and fair retail media attribution.
Insights
Insights | 20-03-2024
2024 Upfronts / NewFronts Webinar
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should…
Insights | 25-01-2024
The Upfronts/NewFronts Guide 2024
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25…
Insights | 09-08-2023
Need to Know: What is panel data, and why does it matter?
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century…
Insights | 16-11-2022
‘Always on’ modernizes digital measurement with deduplicated comparability
Unlike point-in-time measurement that requires individual campaign enablement, always on DAR provides…
Insights | 10-11-2022
In a streaming-first world, comparable, always on measurement is critical
As video advertising fragments to follow consumption, marketers need a reliable view into each touch point as…
Insights | 15-09-2022
5 questions every advertiser wants answered
Advertisers are expected to create strategies nimble enough to keep up with the times, reach audiences that are…
