Audience measurement Archives

Insights | 15-01-2025

Download your guide for cross-media data and audience insights, and navigate the complexity of media planning…

Insights | 16-12-2024

2024 was an all star year for sports. As 2025 approaches, we looked at some of the top trends that shaped the…

Insights | 02-12-2024

As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media…

Insights | 12-11-2024

Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…

Insights | 30-10-2024

The Record from Nielsen provides a quarterly analysis of audio listening behaviors across the total radio…

Insights | 22-10-2024

Media is changing. Is your marketing still on target? Today’s evolving media landscape is unlocking new…

Insights | 30-09-2024

Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic…

Insights | 20-09-2024

Learn how big data measurement can help you navigate tailwinds in addressable advertising.

Insights | 12-09-2024

Nielsen analyzed 2024 Emmy nominees to see which titles and talent earned the most of U.S. viewers’ time.

Insights | 12-09-2024

Learn how Nielsen is helping agencies crack media fragmentation measurement challenges and spot tomorrow’s…

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