By now, we’ve all heard that women’s sports are having a moment.

That rings particularly true with the WNBA as viewership and fandom reach new heights. As the popularity of women’s sports surges, we’ll look at how momentum has grown over the last several years and the enhanced value delivered to fans and sponsors. Through data-driven frameworks, we’ll also outline how brands should assess and approach this massive growth opportunity.

We’ll be joined by speakers from the WNBA and Google to discuss their partnership, how it enables fan growth, and how they measure success. We’ll also review Google’s commitment and investment in women’s sports alongside the WNBA’s approach to attracting more sponsors and media coverage.