If you’re sitting in front of the TV screen these days, there’s a good chance that when you pick up your remote, or use a voice command, you’re choosing what you want to watch on a streaming service. According to The Gauge, Nielsen’s new monthly total TV and streaming snapshot, streaming usage across all television homes in the U.S. has climbed to 26% of all time spent on TV. That’s actually one percentage point more than the share of time Americans spend watching broadcast television.
But who spends the most time streaming? What are people streaming? And how are they accessing what they’re streaming? As part of Nielsen’s Cannes LIONS Live 2021 virtual experience, Brian Fuhrer, SVP, Product Strategy, Nielsen, unpacks how this medium has evolved using new and expanded technology from Nielsen’s Streaming Video Ratings and data from Nielsen’s National TV Panel.
In the session, Brian explores several areas of streaming including:
- What makes up the streaming landscape and its key categories, from streaming video on demand (SVOD) to advertising video on demand (AVOD) and more?
- Who is watching streaming platforms by age, gender, race and ethnicity?
- What are the key success factors of streaming, including audience drivers and metrics?
Regardez l'enregistrement à la demande de cette session pour en savoir plus sur le monde de la diffusion en continu.
Ne manquez pas de consulter les enregistrements à la demande des autres sessions de l'expérience virtuelle Cannes LIONS Live 2021 de Nielsen :
- Garantir le succès dans un monde axé sur le retour sur investissement
- Post COVID World : La prochaine phase avec les marques et les sports électroniques
- Mesurer les progrès vers une meilleure représentation dans les contenus
- Mesurer les progrès vers une meilleure représentation des Latinx dans les contenus
