If you’re sitting in front of the TV screen these days, there’s a good chance that when you pick up your remote, or use a voice command, you’re choosing what you want to watch on a streaming service. According to The Gauge, Nielsen’s new monthly total TV and streaming snapshot, streaming usage across all television homes in the U.S. has climbed to 26% of all time spent on TV. That’s actually one percentage point more than the share of time Americans spend watching broadcast television.
But who spends the most time streaming? What are people streaming? And how are they accessing what they’re streaming? As part of Nielsen’s Cannes LIONS Live 2021 virtual experience, Brian Fuhrer, SVP, Product Strategy, Nielsen, unpacks how this medium has evolved using new and expanded technology from Nielsen’s Streaming Video Ratings and data from Nielsen’s National TV Panel.
Dalam sesi ini, Brian mengeksplorasi beberapa area streaming termasuk:
- Apa yang membentuk lanskap streaming dan kategori-kategori utamanya, mulai dari streaming video on demand (SVOD) hingga iklan video on demand (AVOD) dan banyak lagi?
- Siapa yang menonton platform streaming berdasarkan usia, jenis kelamin, ras, dan etnis?
- Apa saja faktor kunci keberhasilan streaming, termasuk pendorong dan metrik audiens?
Tonton rekaman on-demand kami dari sesi ini untuk mendapatkan lebih banyak wawasan tentang dunia streaming.
Pastikan untuk melihat rekaman sesuai permintaan dari sesi lainnya dari pengalaman virtual Cannes LIONS Live 2021 dari Nielsen:
