If you’re sitting in front of the TV screen these days, there’s a good chance that when you pick up your remote, or use a voice command, you’re choosing what you want to watch on a streaming service. According to The Gauge, Nielsen’s new monthly total TV and streaming snapshot, streaming usage across all television homes in the U.S. has climbed to 26% of all time spent on TV. That’s actually one percentage point more than the share of time Americans spend watching broadcast television.
But who spends the most time streaming? What are people streaming? And how are they accessing what they’re streaming? As part of Nielsen’s Cannes LIONS Live 2021 virtual experience, Brian Fuhrer, SVP, Product Strategy, Nielsen, unpacks how this medium has evolved using new and expanded technology from Nielsen’s Streaming Video Ratings and data from Nielsen’s National TV Panel.
在这一课程中，布莱恩将探讨流媒体的多个领域，包括
- 从流媒体视频点播 (SVOD) 到广告视频点播 (AVOD)，流媒体的格局和主要类别是什么？
- 按年龄、性别、种族和民族划分，谁在观看流媒体平台？
- 流媒体成功的关键因素是什么，包括受众驱动因素和衡量标准？
请观看我们本次会议的点播录音，了解流媒体世界的更多信息。
请务必查看尼尔森 2021 年戛纳国际电影节 LIONS Live 虚拟体验中其他环节的点播录音：
