If you’re sitting in front of the TV screen these days, there’s a good chance that when you pick up your remote, or use a voice command, you’re choosing what you want to watch on a streaming service. According to The Gauge, Nielsen’s new monthly total TV and streaming snapshot, streaming usage across all television homes in the U.S. has climbed to 26% of all time spent on TV. That’s actually one percentage point more than the share of time Americans spend watching broadcast television.
But who spends the most time streaming? What are people streaming? And how are they accessing what they’re streaming? As part of Nielsen’s Cannes LIONS Live 2021 virtual experience, Brian Fuhrer, SVP, Product Strategy, Nielsen, unpacks how this medium has evolved using new and expanded technology from Nielsen’s Streaming Video Ratings and data from Nielsen’s National TV Panel.
Nella sessione, Brian esplora diverse aree dello streaming, tra cui:
- Cosa compone il panorama dello streaming e le sue categorie principali, dallo streaming video on demand (SVOD) all'advertising video on demand (AVOD) e altro ancora?
- Chi guarda le piattaforme di streaming per età, sesso, razza ed etnia?
- Quali sono i fattori chiave di successo dello streaming, compresi i driver di audience e le metriche?
Guardate la registrazione on-demand di questa sessione per ulteriori approfondimenti sul mondo dello streaming.
Non dimenticate di consultare le registrazioni on-demand delle altre sessioni dell'esperienza virtuale LIONS Live 2021 di Nielsen a Cannes:
