La compréhension des habitudes complexes des consommateurs de médias d'aujourd'hui signifie que les annonceurs ont besoin de données plus granulaires pour rester informés et atteindre les bons publics.

The Record is a quarterly report card on how U.S. consumers spend their listening day, fueled by Nielsen and Edison Research. While advertisers are constantly tracking changes in consumer behavior to improve the impact of their cross-channel marketing, Le dossier helps cut through with a unique representation of the time spent with ad supported audio.
So how have audio listening habits shifted in Q4 2025 compared to the prior quarter? Let’s dig into the data.

Aperçu audio du quatrième trimestre

Daily audio consumption amounted to 3 hours and 54 minutes of daily listening across both ad supported and ad free platforms like radio, podcasts, streaming music services and satellite radio. In the fourth quarter of 2025, ad supported audio accounted for 63% of all listening.

Zeroing in on the ad supported audio universe, consumers spent 61% of their daily time in the fourth quarter with radio, 21% with podcasts, 15% with streaming music and 3% with satellite radio.

For advertisers planning for audio marketing campaigns, it is important to consider that 82% of all daily ad supported audio time goes to radio and podcasts, while only 15% goes to streaming music services.

Un aperçu trimestriel : La part d'Ear® d'Edison Research

Ce graphique montre comment le public américain a passé son temps à écouter des contenus audio financés par la publicité au quatrième trimestre 2025.

Découvrez encore plus d'informations audio grâce aux tableaux de données supplémentaires.

Suivre l'écoute de la radio par format

The following tables detail how the share of radio audience varies by format, age, demographic and platform for the top 15 largest-reaching AM/FM radio formats. These differentiate between the share of all radio listening and the share of streaming listening specifically, which are those listening to the digital streams of AM/FM radio stations. 

Découvrez encore plus d'informations audio grâce aux tableaux de données supplémentaires.

Découvrez encore plus d'informations audio grâce aux tableaux de données supplémentaires.

Obtenir les dernières informations audio

Explore the latest audio consumer insights from our January 2026 Audio Today Report, which details the power of radio among Hispanic consumers. Nielsen data shows that radio reaches more than 93% of all Hispanic audiences in the U.S. and creates unique emotional connections with listeners that influence them to act on ad exposures to a much higher degree than the general population.

The Record fournit une analyse trimestrielle des comportements d'écoute audio dans l'ensemble de l'univers radio. Les graphiques représentent l'utilisation quotidienne moyenne et la part d'écoute pour les audiences américaines. 

For even more audio data and insights, explore our audio measurement solutions et connect with our team of experts.

Source

¹  Source: Edison Research, “Share of Ear®” Q4 2025