La compréhension des habitudes complexes des consommateurs de médias d'aujourd'hui signifie que les annonceurs ont besoin de données plus granulaires pour rester informés et atteindre les bons publics.
The Record is a quarterly report card on how U.S. consumers spend their listening day, fueled by Nielsen and Edison Research. While advertisers are constantly tracking changes in consumer behavior to improve the impact of their cross-channel marketing, Le dossier helps cut through with a unique representation of the time spent with ad supported audio.
So how have audio listening habits shifted in the third quarter of 2025 compared to the second? Let’s dig into the data.
L'aperçu audio du Q3
Daily audio consumption amounted to 3 hours and 53 minutes of daily listening across both ad supported and ad free platforms like radio, podcasts, streaming music services and satellite radio. In the third quarter of 2025, ad supported audio accounted for 64% of all listening.
Zeroing in on the ad supported audio universe, consumers spent 62% of their daily time in the third quarter with radio, 20% with podcasts, 15% with streaming music and 3% with satellite radio.
For advertisers planning for audio marketing campaigns, it is important to consider that 82% of all daily ad supported audio time goes to radio and podcasts, while only 15% goes to streaming music services.
Un aperçu trimestriel : La part d'Ear® d'Edison Research
Ce graphique montre comment le public américain a passé son temps avec les contenus audio soutenus par la publicité au cours du troisième trimestre 2025.
Explorez encore plus d'informations audio avec les tableaux de données supplémentaires ici.
Suivre l'écoute de la radio par format
The following tables detail how the share of radio audience varies by format, age, demographic and platform for the top 15 largest-reaching AM/FM radio formats. These differentiate between the share of all radio listening and the share of streaming listening specifically, which are those listening to the digital streams of AM/FM radio stations.
Explore even more audio insights with the additional data tables here.
Explore even more audio insights with the additional data tables here.
Obtenir les dernières informations audio
As the data continues to demonstrate, radio commands the majority of U.S. consumers audio listening time, with the widest reach across different audience segments. Explore more consumer insights from our latest Network Audio Today report, including how national radio stands out as an attractive option for advertisers with more than 93% of radio listeners tuning to a network-affiliated station every week.
The Record fournit une analyse trimestrielle des comportements d'écoute audio dans l'ensemble de l'univers radio. Les graphiques représentent l'utilisation quotidienne moyenne et la part d'écoute pour les audiences américaines.
For even more audio data and insights, explore our audio measurement solutions et connect with our team of experts.
