Top 10

Discover what Americans are watching and playing

Streaming TV

Top 10

Original, acquired, and movie viewing

Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.

Mar. 3 – Mar. 9, 2025

Program NameRankMinutes (Millions)# of EpisodesSVOD Provider
Reacher
1
1,414
21Prime Video
Running Point
2
1,364
10Netflix
Family Guy
3
1,203
439Hulu
Love Is Blind
4
1,040
110Netflix
Beauty in Black
5
982
16Netflix
Bluey
6
932
154Disney+
Despicable Me 4
7
832
1Netflix
NCIS
8
823
482Hulu / Netflix / Paramount+
Grey's Anatomy
9
817
440Hulu / Netflix
The White Lotus
10
814
17Max

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

Video teaser image of Nielsen SVP Brian Fuhrer.

Methodology Overview

Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.

Streaming Content Ratings

Uncover the viewing habits of streaming audiences to gain a more comprehensive view of your video content’s reach, regardless of where consumers view it.

Traditional TV

Top 10

Broadcast and cable viewing

Discover what Americans are watching on TV, including the week’s top broadcast and cable telecasts and syndicated programming. Based on Nielsen National TV ratings and ranked by total viewers (persons 2+).

Week of Mar. 10 – Mar. 16, 2025

PROGRAMRANKVIEWERS (000)RATINGNETWORK
TRACKER
1
8,506
4.9CBS
60 MINUTES
2
6,917
4.0CBS
FBI
3
6,431
3.7CBS
GEORGIE & MANDY'S FIRST MARRIAGE
4
6,269
3.5CBS
MATLOCK
5
5,814
3.4CBS
VOICE
6
5,471
3.2NBC
GHOSTS
7
5,354
3.0CBS
WATSON
8
5,148
3.0CBS
FBI: INTERNATIONAL
9
4,869
2.9CBS
ELSBETH
10
4,742
2.9CBS

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

Nielsen TV Ratings

Discover what U.S. audiences are watching—where, when, and how often to determine how to best allocate advertising spend, sponsorship, and marketing dollars.

Ratings and Families

How do Nielsen ratings work? It starts with the Nielsen Families that help us measure what people watch on TV and listen to on the radio.

Advertising

Top 10

Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.

Advertising Spend – February 2025, P2+

PARENT COMPANYRANKDOLLARS (MM)IMPRESSIONS (B)INDUSTRY
ABBVIE INC
1
$77.8
7.1HEALTHCARE
ANHEUSER-BUSCH INBEV SA/NV
2
$62.5
1.3BEER & WINE
STELLANTIS NV
3
$56.7
1.3AUTOMOTIVE
FOX CORP
4
$55.1
2.3PUBLISHING & MEDIA
NATIONAL FOOTBALL LEAGUE
5
$51.1
0.7BUSINESS & CONSUMER SVCS
PROGRESSIVE CORP
6
$42.9
5.0INSURANCE & REAL ESTATE
DEUTSCHE TELEKOM AG
7
$41.1
3.8BUSINESS & CONSUMER SVCS
PEPSICO INC
8
$39.5
2.1CONFECT., SNACKS & SOFT DRINKS
PROCTER & GAMBLE CO
9
$36.8
10.7TOILETRIES & COSMETICS
INTUIT INC
10
$35.5
2.1COMPUTERS, OFF. EQUIP. & STATIONERY

Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.

Note: Uncategorized promotional ad spend and impression data excluded from chart.

Ad Intel

Set your brand apart from the competition with advertising intelligence across channels and platforms, including TV, print, digital, out-of-home, and cinema.

Video Games

Top 10

Discover the top video games Americans are looking to buy next.

Week ended April 5, 2025 | Console and PC

TITLERANKRankPrevious week's rankings
Grand Theft Auto VI
1
1
1
Assassin's Creed: Shadows
2
2
5
Fortnite
3
3
2
Minecraft
3
3
6
DOOM: The Dark Ages
5
5
12
Roblox
6
6
10
Borderlands 4
6
6
12
Call of Duty: Black Ops 6
8
8
21
Elden Ring
8
8
25
South of Midnight
8
8
25

Source: Nielsen Video Games Tracking

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