Data Center

Navigate todayโ€™s media with
the latest audience data

Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.

The Gaugeโ„ข

How audiences are watching TV

Unlock the monthly audience data that highlights how viewers are watching TV across platforms with The Gaugeโ„ข.

October 2025

Total day | Persons 2+

Copyright ยฉ 2025 The Nielsen Company (US), LLC. All Rights Reserved.

Top 10

Discover what audiences are watching, playing and listening to with Nielsenโ€™s Top 10 lists.

Top Streaming Programs

Nov. 24 – Nov. 30, 2025

Program NameRankMinutes (Millions)# of EpisodesStreaming Provider(s)
Stranger Things
1
8,460
38Netflix
Landman
2
1,343
13Paramount+
The Beast in Me
3
1,059
8Netflix
Absentia
4
879
30Netflix
Homeland
5
855
97Hulu | Netflix
A Man on the Inside
6
785
16Netflix
Bob's Burgers
7
775
299Hulu
Bluey
8
738
154Disney+
Spongebob Squarepants
9
711
323Paramount+
NCIS
10
690
494Hulu | Netflix | Paramount+ | Pluto TV

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

Top Broadcast TV Shows

Week of Dec. 15 – Dec. 21, 2025

PROGRAMRANKVIEWERS P2+ (000)HHLD RATINGtORIGINATOR
CBS NFL NATIONAL (4:25p)
1
28,547
13.0CBS
FOX NFL SATURDAY PRIME – PACKERS VS. BEARS
2
21,337
9.8FOX
NBC SUNDAY NIGHT FOOTBALL – PATRIOTS VS. RAVENS
3
19,488
9.8NBC
FOX NFL SUNDAY (1:00p)
4
17,423
8.1FOX
FOX NFL SATURDAY – EAGLES VS. COMMANDERS
5
15,460
7.0FOX
CBS NFL REGIONAL (1:00p)
6
13,813
6.7CBS
60 MINUTES
7
10,350
5.5CBS
FOOTBALL NT AMERICA PT 3
8
9,465
4.6NBC
NBC NFL SUNDAY POST
9
9,121
5.1NBC
ABC WORLD NEWS TONIGHT
10
8,161
4.8ABC

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

Sports data

Explore our sports data hubs to discover the power of sports programming, teams and athletes.

The Women’s World Cup

Featured
The 10 most influential women footballers on Instagram

#Player NameCountryInstagram handleFollowers
1Alisha Lehmann@alishalehmann713.4M
2Alexia Putellas@alexiaputellas2.8M
3Alex Morgan@alexmorgan1310M
4Jordyn Huitema@jordynhuitema1.6M
5Marta@martavsilva102.5M
6Megan Rapinoe@mrapinoe2.1M
7Jule Brand@jule_brand198K
8Alessia Russo@alessiarusso99457K
9Sakina Karchaoui@sakinakarchaoui727K
10Samantha Kerr@samanthakerr201.2M

The Men’s World Cup

Featured
The 10 most influential men footballers on Instagram

#Player NameCountryInstagram handleFollowers
1Cristiano Ronaldo@cristiano398.2M
2Leo Messi@leomessi518.8M
3Neymar@neymarjr196.4M
4Kylian Mbappeฬ@k.mbappe82.9M
5Vinรญ Jr.@vinijr27.8M
6Gavi@pablogavi12.1M
7Karim Benzema@karimbenzema62.5M
8Paulo Dybala@paulodybala51.5M
9Robert Lewandowski@_rl931.7M
10Eden Hazard@hazardeden_1027.2M

Quarterly US audio listening trends

Unlock the quarterly audience data that highlights how listeners are consuming ad-supported audio across platforms with The Record.

[infogram id=”7fba1ead-1919-443c-97ab-518d32629cc1″ prefix=”dWz” format=”interactive” title=”The Record daily time spent with audio”]

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Methodology

Audience data powering a better media future for all people

As a global leader in media measurement, data and analytics, weโ€™re dedicated to learning all about audiencesโ€“through rigorous, industry-leading data methodologies.

Big data

Unlock scale with our unmatched coverage through the industryโ€™s largest network of big data integrations.

Panels

Feel confident in data quality. Nielsenโ€™s industry-leading panels ensure audience representation and persons-level granularity.

Identity

Uncover the โ€˜whoโ€™ across platforms, devices and content through Nielsen and Gracenoteโ€™s identity systems.

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