Global Leadership

About Deirdre Thomas

Deirdre Thomas

Chief Product Officer, Nielsen Audience Measurement

Deirdre is the Chief Product Officer for Nielsen’s Audience Measurement business unit. She is responsible for setting Nielsen’s global audience measurement product strategy and overseeing product development, user experience design, client enablement, partnerships, and business development.

Deirdre joined Nielsen in 2011 and has served in a range of cross-platform and digital roles during that time, including product sales, client solutions, product, research, and product marketing. Most recently, Deirdre led product sales for Nielsen’s core U.S. audience measurement products: Nielsen ONE, National TV, Local TV, Audio, and Scarborough.

Deirdre began her career as a consultant with McKinsey & Company, where she was a Business Analyst and later an Associate in the San Francisco Office. She has also managed online performance marketing for QuinStreet and Hotwire.

Deirdre graduated summa cum laude and Phi Beta Kappa from Princeton University and earned an MBA from Harvard Business School. She hails from New York and currently lives in Charlottesville, Virginia with her husband, two young children, and a growing menagerie of pets.