Nielsen Marketing Cloud 数据现在可在 LiveRamp 的数据市场上使用，实现无缝、安全的营销激活
NEW YORK, NY – March 10, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, and LiveRamp, a leading data collaboration platform, have announced that audience segments from Nielsen Marketing Cloud (NMC) are now available in the LiveRamp Data Marketplace. With this expansion of their relationship, the companies continue to enhance data accessibility across the industry, enabling seamless integration of Nielsen’s data to drive strategic advertising and programming decisions and outcomes.
NMC’s comprehensive data offering, backed by Nielsen’s industry-trusted, person-level panels and premium third-party data sources, provides the most accurate view of how consumers engage with media across channels and platforms. Through LiveRamp, advertisers and publishers can now access thousands of Nielsen audience segments from key industries including automotive, CPG, and retail, to demographic, behavioral, and media consumption data.
通过此次合作，尼尔森营销云能够扩大其已经非常广泛的行业覆盖范围，从而能够更广泛地访问我们基于行业最可信数据和最全面消费者视角的受众细分市场，"尼尔森结果部总经理Kirsten Cummings说，"随着尼尔森营销云不断与行业创新，我们很自豪能够与LiveRamp这样的公司合作，为媒体买家和卖家提供最好的数据，帮助他们做出明智的决策，接触到最有价值的消费者。"随着Nielsen Marketing Cloud ）不断与行业创新，我们很荣幸能与LiveRamp这样的公司合作，为媒体买家和卖家提供最好的数据，帮助他们做出明智的决策并接触到最有价值的消费者。
This announcement is a new extension of the company’s relationship, following the previous news that they are working together to power big data and cross-platform advanced audience planning and measurement.
“LiveRamp is committed to enriching our Data Marketplace with high-quality segments clients can leverage across our collaboration network,” said Tore Tellefsen, VP & GM of Marketplace at LiveRamp. “Nielsen Marketing Cloud helps us deliver on this promise and empower advertisers with the premium audiences needed to deliver exceptional customer experiences at scale.”
Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every phase of the marketing process in a single place—from media planning and activation to data management and attribution.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
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