이제 LiveRamp의 데이터 마켓플레이스에서 원활하고 안전한 마케팅 활성화를 위해 Nielsen Marketing Cloud 데이터를 사용할 수 있습니다.
NEW YORK, NY – March 10, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, and LiveRamp, a leading data collaboration platform, have announced that audience segments from Nielsen Marketing Cloud (NMC) are now available in the LiveRamp Data Marketplace. With this expansion of their relationship, the companies continue to enhance data accessibility across the industry, enabling seamless integration of Nielsen’s data to drive strategic advertising and programming decisions and outcomes.
NMC’s comprehensive data offering, backed by Nielsen’s industry-trusted, person-level panels and premium third-party data sources, provides the most accurate view of how consumers engage with media across channels and platforms. Through LiveRamp, advertisers and publishers can now access thousands of Nielsen audience segments from key industries including automotive, CPG, and retail, to demographic, behavioral, and media consumption data.
"이번 협업을 통해 NMC는 업계에서 가장 신뢰할 수 있는 데이터와 소비자에 대한 가장 완벽한 시각을 바탕으로 이미 광범위한 업계 입지를 확장하여 잠재고객 세그먼트에 대한 접근성을 더욱 높일 수 있게 되었습니다."라고 닐슨의 결과 부문 총괄 매니저인 커스틴 커밍스(Kirsten Cummings)는 말합니다. " Nielsen Marketing Cloud 업계와 함께 혁신을 거듭하는 가운데, LiveRamp와 같은 기업과 협력하여 미디어 구매자와 판매자가 정보에 입각한 의사 결정을 내리고 가장 가치 있는 소비자에게 도달할 수 있도록 최고의 데이터를 제공하게 되어 자랑스럽습니다."
This announcement is a new extension of the company’s relationship, following the previous news that they are working together to power big data and cross-platform advanced audience planning and measurement.
“LiveRamp is committed to enriching our Data Marketplace with high-quality segments clients can leverage across our collaboration network,” said Tore Tellefsen, VP & GM of Marketplace at LiveRamp. “Nielsen Marketing Cloud helps us deliver on this promise and empower advertisers with the premium audiences needed to deliver exceptional customer experiences at scale.”
Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every phase of the marketing process in a single place—from media planning and activation to data management and attribution.
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
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