Os dados Nielsen Marketing Cloud agora estão disponíveis no Data Marketplace da LiveRamp para uma ativação de marketing segura e contínua
NEW YORK, NY – March 10, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, and LiveRamp, a leading data collaboration platform, have announced that audience segments from Nielsen Marketing Cloud (NMC) are now available in the LiveRamp Data Marketplace. With this expansion of their relationship, the companies continue to enhance data accessibility across the industry, enabling seamless integration of Nielsen’s data to drive strategic advertising and programming decisions and outcomes.
NMC’s comprehensive data offering, backed by Nielsen’s industry-trusted, person-level panels and premium third-party data sources, provides the most accurate view of how consumers engage with media across channels and platforms. Through LiveRamp, advertisers and publishers can now access thousands of Nielsen audience segments from key industries including automotive, CPG, and retail, to demographic, behavioral, and media consumption data.
"Por meio dessa colaboração, a NMC pode ampliar sua já extensa presença no setor para permitir um acesso ainda maior aos nossos segmentos de audiência, com base nos dados mais confiáveis do setor e na visão mais completa do consumidor", disse Kirsten Cummings, gerente geral de resultados da Nielsen. "Como Nielsen Marketing Cloud continua a inovar com o setor, temos orgulho de trabalhar com empresas como a LiveRamp para fornecer os melhores dados disponíveis para que compradores e vendedores de mídia tomem decisões informadas e alcancem seus consumidores mais valiosos."
This announcement is a new extension of the company’s relationship, following the previous news that they are working together to power big data and cross-platform advanced audience planning and measurement.
“LiveRamp is committed to enriching our Data Marketplace with high-quality segments clients can leverage across our collaboration network,” said Tore Tellefsen, VP & GM of Marketplace at LiveRamp. “Nielsen Marketing Cloud helps us deliver on this promise and empower advertisers with the premium audiences needed to deliver exceptional customer experiences at scale.”
Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every phase of the marketing process in a single place—from media planning and activation to data management and attribution.
Sobre a Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
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