I dati di Nielsen Marketing Cloud sono ora disponibili nel Data Marketplace di LiveRamp per un'attivazione di marketing sicura e senza soluzione di continuità
NEW YORK, NY – March 10, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, and LiveRamp, a leading data collaboration platform, have announced that audience segments from Nielsen Marketing Cloud (NMC) are now available in the LiveRamp Data Marketplace. With this expansion of their relationship, the companies continue to enhance data accessibility across the industry, enabling seamless integration of Nielsen’s data to drive strategic advertising and programming decisions and outcomes.
NMC’s comprehensive data offering, backed by Nielsen’s industry-trusted, person-level panels and premium third-party data sources, provides the most accurate view of how consumers engage with media across channels and platforms. Through LiveRamp, advertisers and publishers can now access thousands of Nielsen audience segments from key industries including automotive, CPG, and retail, to demographic, behavioral, and media consumption data.
"Grazie a questa collaborazione, NMC è in grado di estendere la sua già ampia presenza nel settore per consentire un accesso ancora più ampio ai nostri segmenti di pubblico costruiti sui dati più affidabili del settore e sulla visione più completa del consumatore", ha dichiarato Kirsten Cummings, General Manager, Outcomes di Nielsen. "Poiché Nielsen Marketing Cloud continua a innovare con il settore, siamo orgogliosi di lavorare con aziende come LiveRamp per fornire i migliori dati disponibili ai media buyer e ai venditori per prendere decisioni informate e raggiungere i loro consumatori più preziosi."
This announcement is a new extension of the company’s relationship, following the previous news that they are working together to power big data and cross-platform advanced audience planning and measurement.
“LiveRamp is committed to enriching our Data Marketplace with high-quality segments clients can leverage across our collaboration network,” said Tore Tellefsen, VP & GM of Marketplace at LiveRamp. “Nielsen Marketing Cloud helps us deliver on this promise and empower advertisers with the premium audiences needed to deliver exceptional customer experiences at scale.”
Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every phase of the marketing process in a single place—from media planning and activation to data management and attribution.
Informazioni su Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
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