Dane Nielsen Marketing Cloud są teraz dostępne w LiveRamp's Data Marketplace dla płynnej, bezpiecznej aktywacji marketingowej.
NEW YORK, NY – March 10, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, and LiveRamp, a leading data collaboration platform, have announced that audience segments from Nielsen Marketing Cloud (NMC) are now available in the LiveRamp Data Marketplace. With this expansion of their relationship, the companies continue to enhance data accessibility across the industry, enabling seamless integration of Nielsen’s data to drive strategic advertising and programming decisions and outcomes.
NMC’s comprehensive data offering, backed by Nielsen’s industry-trusted, person-level panels and premium third-party data sources, provides the most accurate view of how consumers engage with media across channels and platforms. Through LiveRamp, advertisers and publishers can now access thousands of Nielsen audience segments from key industries including automotive, CPG, and retail, to demographic, behavioral, and media consumption data.
"Dzięki tej współpracy NMC jest w stanie rozszerzyć swój i tak już rozległy zasięg branżowy, aby umożliwić jeszcze większy dostęp do naszych segmentów odbiorców opartych na najbardziej zaufanych danych w branży i najbardziej kompletnym spojrzeniu na konsumenta" - powiedziała Kirsten Cummings, General Manager, Outcomes w Nielsen. "Ponieważ Nielsen Marketing Cloud nadal wprowadza innowacje w branży, jesteśmy dumni, że możemy współpracować z firmami takimi jak LiveRamp, aby zapewnić najlepsze dostępne dane dla kupujących i sprzedających media, aby podejmować świadome decyzje i docierać do najbardziej wartościowych konsumentów".
This announcement is a new extension of the company’s relationship, following the previous news that they are working together to power big data and cross-platform advanced audience planning and measurement.
“LiveRamp is committed to enriching our Data Marketplace with high-quality segments clients can leverage across our collaboration network,” said Tore Tellefsen, VP & GM of Marketplace at LiveRamp. “Nielsen Marketing Cloud helps us deliver on this promise and empower advertisers with the premium audiences needed to deliver exceptional customer experiences at scale.”
Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every phase of the marketing process in a single place—from media planning and activation to data management and attribution.
O firmie Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook oraz Instagram).
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