New York, NY – April 20, 2020 – Today, Nielsen (NYSE: NLSN) announced that Univision has signed a multi-year agreement with Nielsen Audio. This renewal covers national and local measurement of all 58 of Univision’s owned and operated Uforia Audio Network stations in 15 key markets, which include the top 10 U.S. Hispanic markets and Puerto Rico. The agreement includes all Univision portable people meter markets, continuous diary measurement markets (Fresno, California and Puerto Rico) and a two-book market in McAllen, Texas.
西班牙语广播在吸引美国很大一部分西班牙裔消费者方面发挥着不可或缺的作用。这套组合服务将使 Univision 展示出西班牙裔和西班牙语广播消费者的实力。
"西班牙裔人口是美国经济增长的主要推动力，而广播每周覆盖 96% 的成年西班牙裔人口，是吸引这一有影响力的消费者的最佳方式之一，"Univision 广播总裁 Jesus Lara 说。"作为美国领先的西班牙裔媒体公司，Univision 拥有美国最大的西班牙语广播网络，因此我们必须获得音频洞察力和可用的测量工具。尼尔森收视率仍然是我们行业的通行证，它提供了对美国西语裔人口最全面、最具代表性的测量，我们期待着我们的新合作关系"。
"尼尔森音频业务董事总经理布拉德-凯利（Brad Kelly）表示："Univision 的 Uforia 音频网络是真正的行业领导者，我们很高兴能续签长期合作关系。"我们期待着继续为他们提供数据和洞察力，使他们能够获得执行战略性业务决策所需的信息，继续向广告商展示其独特的价值主张并讲述一个震撼人心的故事。随着我们持续日记测量和尼尔森媒体影响力的加入，Uforia 音频网络现在将拥有最可操作的洞察力，这将使他们与其他形式的媒体处于公平竞争的地位"。
Last August, Nielsen announced the launch of Continuous Diary Measurement (CDM). CDM positions radio on a level playing field with other media such as digital and TV, and it helps clients react more quickly to marketplace changes. CDM also helps reduce “bounce” in the ratings with rolling samples designed to provide a more consistent and stable view of the market.
Last November, Nielsen announced that Nielsen Media Impact (NMI) expanded to include radio as a media type available within its leading national cross-media planning and optimization solution. Nielsen Media Impact is a cross-platform planning solution available at a local and national level that allows users to understand cross-media reach, frequency and duplication using advanced audience segments. This enables agencies, media owners and advertisers to reach their desired audiences with cost-effective media plans.
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Univision Communications Inc. As the leading Hispanic media company in the U.S., Univision Communications Inc. entertains, informs and empowers U.S. Hispanics with news, sports and entertainment content across broadcast and cable television, audio and digital platforms. The company’s top-rated media portfolio includes the Univision and UniMás broadcast networks, as well as cable networks Galavisión and TUDN, the No. 1 Spanish-language sports network in the country. Locally, Univision owns or operates 65 television stations in major U.S. Hispanic markets and Puerto Rico. Additionally, Uforia, the Home of Latin Music, encompasses 58 owned or operated radio stations, a live event series and a robust digital audio footprint. The company’s prominent digital assets include Univision.com, streaming service Univision Now, the largest Hispanic influencer network and several top-rated apps. For more information, visit corporate.univision.com.
联系方式
尼尔森
道恩-罗文
Dawn.Rowan@nielsen.com
646-654-8641
尼尔森
布里吉特-亨纳曼
Brigit.Hennaman@nielsen.com
917-224-8246
Univision Communiations Inc.
伊薇特-帕切科
YPacheco@Univision.net
646-560-4879
