New York, NY – April 20, 2020 – Today, Nielsen (NYSE: NLSN) announced that Univision has signed a multi-year agreement with Nielsen Audio. This renewal covers national and local measurement of all 58 of Univision’s owned and operated Uforia Audio Network stations in 15 key markets, which include the top 10 U.S. Hispanic markets and Puerto Rico. The agreement includes all Univision portable people meter markets, continuous diary measurement markets (Fresno, California and Puerto Rico) and a two-book market in McAllen, Texas.
スペイン語ラジオは、米国のヒスパニック系消費者の大部分にアピールする上で、不可欠な役割を果たしています。この一連のサービスの統合により、ユニビジョンはヒスパニック系およびスペイン語ラジオの消費者の強さを証明することができます。
「ヒスパニック系人口は米国の経済成長の主要な原動力であり、成人ヒスパニック系住民の 96% に毎週リーチするラジオは、この影響力のある消費者を取り込む最良の方法のひとつです。「アメリカ最大のスペイン語ラジオネットワークを持つ、アメリカを代表するヒスパニック系メディア企業として、音声に関するインサイトと測定ツールを利用できることは、最も重要なことです。ニールセンの視聴率は、米国のヒスパニック系人口に関する最も包括的かつ代表的な測定を提供し、私たちの業界の通貨であり続けています。
「ニールセン・オーディオ・マネージング・ディレクターのブラッド・ケリーは、「ユニビジョンのウフォリア・オーディオ・ネットワークは真の業界リーダーであり、長期的な関係を更新できることを嬉しく思います。ユニビジョンのユフォリア・オーディオ・ネットワークは真の業界リーダーであり、長期的な関係を更新できることを嬉しく思っています」と、ニールセン・オーディオ・マネージング・ディレクターのブラッド・ケリーは語った。継続的日記測定とニールセン・メディア・インパクトを加えることで、ユフォリア・オーディオ・ネットワークは、他のメディアと同じ土俵に立つことができる、最も実用的なインサイトを自由に利用できるようになります。
Last August, Nielsen announced the launch of Continuous Diary Measurement (CDM). CDM positions radio on a level playing field with other media such as digital and TV, and it helps clients react more quickly to marketplace changes. CDM also helps reduce “bounce” in the ratings with rolling samples designed to provide a more consistent and stable view of the market.
Last November, Nielsen announced that Nielsen Media Impact (NMI) expanded to include radio as a media type available within its leading national cross-media planning and optimization solution. Nielsen Media Impact is a cross-platform planning solution available at a local and national level that allows users to understand cross-media reach, frequency and duplication using advanced audience segments. This enables agencies, media owners and advertisers to reach their desired audiences with cost-effective media plans.
ニールセンについて
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Univision Communications Inc. As the leading Hispanic media company in the U.S., Univision Communications Inc. entertains, informs and empowers U.S. Hispanics with news, sports and entertainment content across broadcast and cable television, audio and digital platforms. The company’s top-rated media portfolio includes the Univision and UniMás broadcast networks, as well as cable networks Galavisión and TUDN, the No. 1 Spanish-language sports network in the country. Locally, Univision owns or operates 65 television stations in major U.S. Hispanic markets and Puerto Rico. Additionally, Uforia, the Home of Latin Music, encompasses 58 owned or operated radio stations, a live event series and a robust digital audio footprint. The company’s prominent digital assets include Univision.com, streaming service Univision Now, the largest Hispanic influencer network and several top-rated apps. For more information, visit corporate.univision.com.
連絡先
ニールセン
ドーン・ローワン
Dawn.Rowan@nielsen.com
646-654-8641
ニールセン
ブリジット・ヘナマン
Brigit.Hennaman@nielsen.com
917-224-8246
ユニビジョン・コミュニケーションズ
イヴェット・パチェコ
YPacheco@Univision.net
646-560-4879
