New York, NY – April 20, 2020 – Today, Nielsen (NYSE: NLSN) announced that Univision has signed a multi-year agreement with Nielsen Audio. This renewal covers national and local measurement of all 58 of Univision’s owned and operated Uforia Audio Network stations in 15 key markets, which include the top 10 U.S. Hispanic markets and Puerto Rico. The agreement includes all Univision portable people meter markets, continuous diary measurement markets (Fresno, California and Puerto Rico) and a two-book market in McAllen, Texas.
La radio in lingua spagnola svolge un ruolo indispensabile nell'attrarre una parte significativa dei consumatori ispanici statunitensi. Questa combinazione di servizi consentirà a Univision di dimostrare la forza del consumatore ispanico e della radio in lingua spagnola.
"La popolazione ispanica è il principale motore della crescita economica degli Stati Uniti e la radio, che raggiunge ogni settimana il 96% degli ispanici adulti, è uno dei modi migliori per coinvolgere questo influente consumatore", ha dichiarato Jesus Lara, Presidente della Radio di Univision. In qualità di azienda leader dei media ispanici in America, con la più grande rete radiofonica in lingua spagnola del Paese, è fondamentale avere accesso agli approfondimenti audio e agli strumenti di misurazione disponibili". Gli ascolti Nielsen continuano a essere la moneta corrente del nostro settore, fornendo la misurazione più completa e rappresentativa della popolazione ispanica statunitense, e non vediamo l'ora di rinnovare il nostro rapporto".
"Uforia Audio Network di Univision è un vero leader del settore e siamo lieti di rinnovare il nostro rapporto a lungo termine", ha dichiarato Brad Kelly, Managing Director di Nielsen Audio. "Non vediamo l'ora di continuare a fornire i dati e gli approfondimenti di cui hanno bisogno per prendere decisioni strategiche di business, mentre continuano a mostrare la loro proposta di valore unica e a raccontare una storia potente agli inserzionisti. Con l'aggiunta di Continuous Diary Measurement e Nielsen Media Impact, il network Uforia Audio avrà ora a disposizione le informazioni più utili per posizionarsi su un piano di parità con le altre forme di media".
Last August, Nielsen announced the launch of Continuous Diary Measurement (CDM). CDM positions radio on a level playing field with other media such as digital and TV, and it helps clients react more quickly to marketplace changes. CDM also helps reduce “bounce” in the ratings with rolling samples designed to provide a more consistent and stable view of the market.
Last November, Nielsen announced that Nielsen Media Impact (NMI) expanded to include radio as a media type available within its leading national cross-media planning and optimization solution. Nielsen Media Impact is a cross-platform planning solution available at a local and national level that allows users to understand cross-media reach, frequency and duplication using advanced audience segments. This enables agencies, media owners and advertisers to reach their desired audiences with cost-effective media plans.
Informazioni su Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Univision Communications Inc. As the leading Hispanic media company in the U.S., Univision Communications Inc. entertains, informs and empowers U.S. Hispanics with news, sports and entertainment content across broadcast and cable television, audio and digital platforms. The company’s top-rated media portfolio includes the Univision and UniMás broadcast networks, as well as cable networks Galavisión and TUDN, the No. 1 Spanish-language sports network in the country. Locally, Univision owns or operates 65 television stations in major U.S. Hispanic markets and Puerto Rico. Additionally, Uforia, the Home of Latin Music, encompasses 58 owned or operated radio stations, a live event series and a robust digital audio footprint. The company’s prominent digital assets include Univision.com, streaming service Univision Now, the largest Hispanic influencer network and several top-rated apps. For more information, visit corporate.univision.com.
Contact
Nielsen
Dawn Rowan
Dawn.Rowan@nielsen.com
646-654-8641
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
Univision Communiations Inc.
Yvette Pacheco
YPacheco@Univision.net
646-560-4879
