New York, NY – April 20, 2020 – Today, Nielsen (NYSE: NLSN) announced that Univision has signed a multi-year agreement with Nielsen Audio. This renewal covers national and local measurement of all 58 of Univision’s owned and operated Uforia Audio Network stations in 15 key markets, which include the top 10 U.S. Hispanic markets and Puerto Rico. The agreement includes all Univision portable people meter markets, continuous diary measurement markets (Fresno, California and Puerto Rico) and a two-book market in McAllen, Texas.
O rádio em espanhol desempenha um papel indispensável no apelo a uma parcela significativa dos consumidores hispânicos dos EUA. Esse conjunto combinado de serviços permitirá que a Univision demonstre a força do consumidor de rádio hispânico e de língua espanhola.
"A população hispânica é o principal motor do crescimento econômico nos EUA, e o rádio, que atinge 96% dos hispânicos adultos a cada semana, é uma das melhores maneiras de envolver esse consumidor influente", disse Jesus Lara, Presidente de Rádio da Univision. "Como a principal empresa de mídia hispânica da América, com a maior rede de rádio em espanhol do país, é fundamental que tenhamos acesso aos insights de áudio e às ferramentas de medição disponíveis. As classificações da Nielsen continuam a ser a moeda do nosso setor, fornecendo a medição mais abrangente e representativa da população hispânica dos EUA, e estamos ansiosos para renovar nosso relacionamento."
"A Uforia Audio Network da Univision é uma verdadeira líder do setor e estamos muito satisfeitos por renovar nossa relação de longo prazo", disse Brad Kelly, diretor geral da Nielsen Audio. "Esperamos continuar fornecendo os dados e insights que os capacitarão com as informações de que precisam para executar decisões estratégicas de negócios, à medida que continuam a mostrar sua proposta de valor exclusiva e a contar uma história poderosa para os anunciantes. Com a adição da Medição Contínua de Diário e do Impacto de Mídia da Nielsen, a Uforia Audio Network agora terá à sua disposição os insights mais acionáveis que a posicionarão em igualdade de condições com outras formas de mídia".
Last August, Nielsen announced the launch of Continuous Diary Measurement (CDM). CDM positions radio on a level playing field with other media such as digital and TV, and it helps clients react more quickly to marketplace changes. CDM also helps reduce “bounce” in the ratings with rolling samples designed to provide a more consistent and stable view of the market.
Last November, Nielsen announced that Nielsen Media Impact (NMI) expanded to include radio as a media type available within its leading national cross-media planning and optimization solution. Nielsen Media Impact is a cross-platform planning solution available at a local and national level that allows users to understand cross-media reach, frequency and duplication using advanced audience segments. This enables agencies, media owners and advertisers to reach their desired audiences with cost-effective media plans.
Sobre a Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Univision Communications Inc. As the leading Hispanic media company in the U.S., Univision Communications Inc. entertains, informs and empowers U.S. Hispanics with news, sports and entertainment content across broadcast and cable television, audio and digital platforms. The company’s top-rated media portfolio includes the Univision and UniMás broadcast networks, as well as cable networks Galavisión and TUDN, the No. 1 Spanish-language sports network in the country. Locally, Univision owns or operates 65 television stations in major U.S. Hispanic markets and Puerto Rico. Additionally, Uforia, the Home of Latin Music, encompasses 58 owned or operated radio stations, a live event series and a robust digital audio footprint. The company’s prominent digital assets include Univision.com, streaming service Univision Now, the largest Hispanic influencer network and several top-rated apps. For more information, visit corporate.univision.com.
Contact
Nielsen
Dawn Rowan
Dawn.Rowan@nielsen.com
646-654-8641
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
Univision Communiations Inc.
Yvette Pacheco
YPacheco@Univision.net
646-560-4879
