New York, NY – Feb. 24, 2016 – eXelate, a Nielsen Company, recently expanded its database of business professionals with help from Dun & Bradstreet, a leading source of commercial data, analytics and insights on businesses. Advertisers targeting businesses online can now leverage one of the most comprehensive business-to-business (B2B) audience datasets with eXelate.
By integrating Dun & Bradstreet’s global commercial database of more than 250 million business records with eXelate’s data-as-a-service B2B audience solution, brands can now reach prospects based on criteria such as job title, company and industry verticals across online, mobile, tablet, video and OTT-TV campaigns.
“By integrating Dun & Bradstreet’s B2B audience data into our platform, we are connecting the most trustworthy source of business professionals in the world today, by far, with the entire programmatic media ecosystem,” said Mark Zagorski, CEO of eXelate, a Nielsen Company. “Dun & Bradstreet’s business and contact intelligence enhance our B2B data-as-a-service offering tremendously.”
Michael Bird, general manager of sales and marketing solutions at Dun & Bradstreet, said: “As brands and agencies turn to programmatic advertising to target businesses and reach individual decision makers, they need a partner like eXelate with a scalable platform to enable them to identify, access and segment their B2B audience. We are thrilled to work with eXelate to help their clients improve the accuracy, reach and relevance of their B2B marketing initiatives.”
B2B marketers interested in more information can download a one sheet.
关于尼尔森公司旗下的 eXelate
eXelate是尼尔森公司旗下的一个企业级数据管理平台（DMP）、分析引擎和媒体激活中心，利用尼尔森独家数据资产和产品，帮助广告商提高媒体效率，改善内容和广告相关性，提高销售业绩。该平台整合了当今世界上最强大的消费者、市场和跨媒体互动信息库。此外，该平台还拥有业内最大的媒体激活和数据分发网络之一，可在 100 多个媒体和内容平台上实时分发受众数据，为品牌带来前所未有的覆盖面和市场速度。
About Dun & Bradstreet
Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly 90% of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics. For more about Dun & Bradstreet, visit DNB.com. Twitter: @DnBUS
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
Brett House, eXelate, a Nielsen Company; 646-380-4337; brett.house@nielsen.comEllen Yu, Dun & Bradstreet; 973-921-5910; yue@dnb.com
