New York, NY โ Feb. 24, 2016 โ eXelate, a Nielsen Company, recently expanded its database of business professionals with help from Dun & Bradstreet, a leading source of commercial data, analytics and insights on businesses. Advertisers targeting businesses online can now leverage one of the most comprehensive business-to-business (B2B) audience datasets with eXelate.
By integrating Dun & Bradstreetโs global commercial database of more than 250 million business records with eXelateโs data-as-a-service B2B audience solution, brands can now reach prospects based on criteria such as job title, company and industry verticals across online, mobile, tablet, video and OTT-TV campaigns.
โBy integrating Dun & Bradstreetโs B2B audience data into our platform, we are connecting the most trustworthy source of business professionals in the world today, by far, with the entire programmatic media ecosystem,โ said Mark Zagorski, CEO of eXelate, a Nielsen Company. โDun & Bradstreetโs business and contact intelligence enhance our B2B data-as-a-service offering tremendously.โ
Michael Bird, general manager of sales and marketing solutions at Dun & Bradstreet, said: โAs brands and agencies turn to programmatic advertising to target businesses and reach individual decision makers, they need a partner like eXelate with a scalable platform to enable them to identify, access and segment their B2B audience. We are thrilled to work with eXelate to help their clients improve the accuracy, reach and relevance of their B2B marketing initiatives.โ
B2B marketers interested in more information can download a one sheet.
รber eXelate, ein Nielsen-Unternehmen ย
eXelate, ein Unternehmen von Nielsen, ist eine Datenmanagement-Plattform (DMP) der Enterprise-Klasse, eine Analyse-Engine und ein Medienaktivierungs-Hub, der exklusive Nielsen-Datenbestรคnde und -Produkte nutzt, um Werbetreibende dabei zu unterstรผtzen, die Medieneffizienz zu steigern, die Relevanz von Inhalten und Werbung zu verbessern und die Verkaufsleistung zu erhรถhen. Die Plattform konsolidiert die leistungsfรคhigsten Informationsbestรคnde รผber Verbraucher, Mรคrkte und medienรผbergreifende Interaktionen, die heute weltweit verfรผgbar sind. Darรผber hinaus verfรผgt die Plattform รผber eines der grรถรten Medienaktivierungs- und Datendistributionsnetzwerke der Branche, das die Echtzeit-Distribution von Publikumsdaten รผber Hunderte von Medien- und Inhaltsplattformen ermรถglicht und Marken eine noch nie dagewesene Reichweite und Geschwindigkeit bei der Markteinfรผhrung bietet.
About Dun & Bradstreet
Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly 90% of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics. For more about Dun & Bradstreet, visit DNB.com. Twitter: @DnBUS
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visitย www.nielsen.com.
Kontakte
Brett House, eXelate, a Nielsen Company; 646-380-4337; brett.house@nielsen.comEllen Yu, Dun & Bradstreet; 973-921-5910; yue@dnb.com
