New York, NY – Feb. 24, 2016 – eXelate, a Nielsen Company, recently expanded its database of business professionals with help from Dun & Bradstreet, a leading source of commercial data, analytics and insights on businesses. Advertisers targeting businesses online can now leverage one of the most comprehensive business-to-business (B2B) audience datasets with eXelate.
By integrating Dun & Bradstreet’s global commercial database of more than 250 million business records with eXelate’s data-as-a-service B2B audience solution, brands can now reach prospects based on criteria such as job title, company and industry verticals across online, mobile, tablet, video and OTT-TV campaigns.
“By integrating Dun & Bradstreet’s B2B audience data into our platform, we are connecting the most trustworthy source of business professionals in the world today, by far, with the entire programmatic media ecosystem,” said Mark Zagorski, CEO of eXelate, a Nielsen Company. “Dun & Bradstreet’s business and contact intelligence enhance our B2B data-as-a-service offering tremendously.”
Michael Bird, general manager of sales and marketing solutions at Dun & Bradstreet, said: “As brands and agencies turn to programmatic advertising to target businesses and reach individual decision makers, they need a partner like eXelate with a scalable platform to enable them to identify, access and segment their B2B audience. We are thrilled to work with eXelate to help their clients improve the accuracy, reach and relevance of their B2B marketing initiatives.”
B2B marketers interested in more information can download a one sheet.
Sobre a eXelate, uma empresa Nielsen
A eXelate, uma empresa da Nielsen, é uma plataforma de gerenciamento de dados (DMP) de nível empresarial, mecanismo de análise e centro de ativação de mídia que aproveita os ativos e produtos de dados exclusivos da Nielsen para ajudar os anunciantes a impulsionar a eficiência da mídia, melhorar a relevância do conteúdo e da publicidade e aumentar o desempenho das vendas. Ela consolida os repositórios de informações mais poderosos sobre consumidores, mercados e interações entre mídias disponíveis no mundo atualmente. Além disso, a plataforma possui uma das maiores redes de ativação de mídia e distribuição de dados do setor, o que permite a distribuição em tempo real de dados de audiência em centenas de plataformas de mídia e conteúdo, proporcionando às marcas um alcance e uma velocidade de comercialização sem precedentes.
About Dun & Bradstreet
Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly 90% of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics. For more about Dun & Bradstreet, visit DNB.com. Twitter: @DnBUS
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contatos
Brett House, eXelate, a Nielsen Company; 646-380-4337; brett.house@nielsen.comEllen Yu, Dun & Bradstreet; 973-921-5910; yue@dnb.com
