New York, NY – Feb. 24, 2016 – eXelate, a Nielsen Company, recently expanded its database of business professionals with help from Dun & Bradstreet, a leading source of commercial data, analytics and insights on businesses. Advertisers targeting businesses online can now leverage one of the most comprehensive business-to-business (B2B) audience datasets with eXelate.
By integrating Dun & Bradstreet’s global commercial database of more than 250 million business records with eXelate’s data-as-a-service B2B audience solution, brands can now reach prospects based on criteria such as job title, company and industry verticals across online, mobile, tablet, video and OTT-TV campaigns.
“By integrating Dun & Bradstreet’s B2B audience data into our platform, we are connecting the most trustworthy source of business professionals in the world today, by far, with the entire programmatic media ecosystem,” said Mark Zagorski, CEO of eXelate, a Nielsen Company. “Dun & Bradstreet’s business and contact intelligence enhance our B2B data-as-a-service offering tremendously.”
Michael Bird, general manager of sales and marketing solutions at Dun & Bradstreet, said: “As brands and agencies turn to programmatic advertising to target businesses and reach individual decision makers, they need a partner like eXelate with a scalable platform to enable them to identify, access and segment their B2B audience. We are thrilled to work with eXelate to help their clients improve the accuracy, reach and relevance of their B2B marketing initiatives.”
B2B marketers interested in more information can download a one sheet.
닐슨 컴퍼니, 엑셀레이트 소개
닐슨의 자회사인 익스클레이트는 광고주가 미디어 효율성을 높이고 콘텐츠 및 광고 관련성을 개선하며 판매 성과를 높일 수 있도록 독점적인 닐슨 데이터 자산과 제품을 활용하는 엔터프라이즈급 데이터 관리 플랫폼(DMP), 분석 엔진 및 미디어 활성화 허브입니다. 이 플랫폼은 현재 전 세계에서 가장 강력한 소비자, 시장 및 크로스 미디어 상호 작용에 대한 정보 저장소를 통합합니다. 또한, 이 플랫폼은 업계 최대 규모의 미디어 활성화 및 데이터 배포 네트워크를 보유하고 있어 100여 개의 미디어 및 콘텐츠 플랫폼에 걸쳐 오디언스 데이터를 실시간으로 배포할 수 있어 브랜드에 전례 없는 도달 범위와 시장 출시 속도를 제공합니다.
About Dun & Bradstreet
Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly 90% of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics. For more about Dun & Bradstreet, visit DNB.com. Twitter: @DnBUS
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contacts
Brett House, eXelate, a Nielsen Company; 646-380-4337; brett.house@nielsen.comEllen Yu, Dun & Bradstreet; 973-921-5910; yue@dnb.com
