- 尼尔森在线营销活动评级提供 GRP，使广告商能够像衡量电视一样衡量视频购买，并利用 VideoHub 的品牌绩效功能评估效果
- VideoHub 是首个全面整合尼尔森在线广告评级的在线视频广告平台
- 尼尔森在线广告收视率 GRP 报告现已提供给 VideoHub 平台上的所有广告商
联系方式
WIT Strategy, for Tremor Video, Rich Cherecwich, 774-254-0952
For Nielsen, Marisa Grimes, 646-654-5759
New York – December 7, 2011 – VideoHub, a division of Tremor Video, and Nielsen, a global information and measurement company, today announced an alliance giving VideoHub customers access to Nielsen Online Campaign Ratings gross rating points (GRPs) via VideoHub for Advertisers. The relationship marks the first time Nielsen has integrated its GRP data with an online video advertising platform.
The incorporation of data from Nielsen Online Campaign Ratings into VideoHub marries the standard GRP metric used in TV advertising to online video performance for the very first time. The collaboration gives advertisers a single metric for their gross reach — the total number of people exposed to an ad — and effective reach – more granular insight into the quality of the ad exposure and actual performance across all screens.
有了尼尔森的在线GRP，使用VideoHub的广告商现在可以看到他们的广告活动在线覆盖了哪些人群。然后，通过 VideoHub 广告平台，他们可以了解这些受众对他们的广告活动的反应，并确定推动参与度和品牌提升等绩效指标的关键信号。
通过 VideoHub 开展营销活动的每个广告客户现在都可以获得尼尔森的数据，无论这些营销活动是在 Tremor Video 网络上开展，还是在该网络之外获得了 VideoHub 的许可。Tremor Video 是最大的独立在线视频技术公司，目前有 2,000 多个广告活动通过 VideoHub 进行。
"VideoHub平台战略总监Kelly McEttrick表示："关于GRP对数字领域是好是坏的争论已经持续了多年，但这种日子即将结束。"广告商现在可以查看他们的人口覆盖率，然后评估他们的广告活动在每个受众群体中的表现。通过单一视图即可了解总覆盖率和有效覆盖率，这是广告商至今梦寐以求的洞察力。
"尼尔森媒体产品和广告主解决方案总裁史蒂夫-哈斯克（Steve Hasker）表示："营销人员希望将在线视频媒体的覆盖率与其他媒体（主要是电视）进行清晰的比较。"尼尔森在线广告收视率提供了跨平台的标准GRP，因此在线广告收视率的衡量方法与电视广告收视率的衡量方法相同。我们很高兴能与 Tremor 合作，帮助广告商了解在线视频的受众覆盖率和品牌参与度，我们期待着将来为 VideoHub 发布商提供同样的服务。
使用 VideoHub 的客户还可以订购定制的尼尔森在线品牌效应报告，将 GRP 数据与广告效果指标相结合，进一步评估广告的覆盖范围和品牌影响力。
Nielsen Online Campaign Ratings combines traditional Nielsen TV and online panel data with aggregated, anonymous demographic information from participating online data providers. It is the only Internet measurement system accredited by the Media Rating Council (MRC) that provides GRPs for online advertising campaigns, enabling for the first time, consistent cross-platform reach and frequency metrics.
VideoHub for Publishers launches in 2012, also incorporating Nielsen’s online GRP data.
About Tremor Video
Founded in 2005, Tremor Video (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.
VideoHub, a division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. Unlike traditional video management platforms, VideoHub focuses on effectiveness and delivers real-time analytics for deep transparency across ads, content, viewers, and performance. To request a demo, visit videohub.tv
关于尼尔森
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
