- Nielsen Online Campaign Ratings memberikan GRP yang memungkinkan pengiklan untuk mengukur pembelian video seperti TV dan mengevaluasi efektivitas dengan menggunakan kemampuan kinerja merek VideoHub
- VideoHub adalah platform iklan video online pertama yang sepenuhnya mengintegrasikan Peringkat Kampanye Online Nielsen
- Laporan GRP Peringkat Kampanye Online Nielsen sekarang tersedia untuk semua pengiklan di platform VideoHub
Contacts:
WIT Strategy, for Tremor Video, Rich Cherecwich, 774-254-0952
For Nielsen, Marisa Grimes, 646-654-5759
New York โ December 7, 2011 โ VideoHub, a division of Tremor Video, and Nielsen, a global information and measurement company, today announced an alliance giving VideoHub customers access to Nielsen Online Campaign Ratings gross rating points (GRPs) via VideoHub for Advertisers. The relationship marks the first time Nielsen has integrated its GRP data with an online video advertising platform.
The incorporation of data from Nielsen Online Campaign Ratings into VideoHub marries the standard GRP metric used in TV advertising to online video performance for the very first time. The collaboration gives advertisers a single metric for their gross reach — the total number of people exposed to an ad — and effective reach โ more granular insight into the quality of the ad exposure and actual performance across all screens.
Dengan GRP online Nielsen, pengiklan yang menggunakan VideoHub sekarang dapat melihat audiens demografis yang dijangkau oleh kampanye mereka secara online. Kemudian, melalui platform periklanan VideoHub, mereka dapat memahami bagaimana audiens tersebut merespons kampanye mereka dan mengidentifikasi sinyal-sinyal utama yang mendorong metrik kinerja seperti keterlibatan dan pengangkatan merek.
Data Nielsen sekarang tersedia untuk setiap pengiklan yang menjalankan kampanye melalui VideoHub, baik kampanye tersebut berjalan di jaringan Tremor Video atau VideoHub dilisensikan di luar jaringan tersebut. Tremor Video adalah perusahaan teknologi video online independen terbesar, dengan lebih dari 2.000 kampanye yang saat ini berjalan melalui VideoHub.
"Perdebatan mengenai apakah GRP baik atau buruk untuk ruang digital telah berlangsung selama bertahun-tahun, tetapi masa-masa itu akan segera berakhir," kata Kelly McEttrick, Direktur Strategi Platform untuk VideoHub. "Pengiklan sekarang dapat melihat jangkauan demografis mereka, dan kemudian mengevaluasi bagaimana kinerja kampanye mereka di setiap segmen audiens. Satu pandangan ke dalam jangkauan kotor dan jangkauan efektif adalah jenis wawasan yang hanya diimpikan oleh para pengiklan hingga saat ini."
"Para pemasar ingin membandingkan secara jelas jangkauan media video online dengan media lainnya - terutama TV," kata Steve Hasker, President, Media Products and Advertiser Solutions, Nielsen. "Nielsen Online Campaign Ratings menyediakan GRP standar di seluruh platform, sehingga online dapat diukur dengan cara yang sama seperti kami mengukur GRP di TV. Kami sangat senang dapat bekerja sama dengan Tremor untuk membantu para pengiklan memahami jangkauan pemirsa dan keterlibatan merek dari video online, dan kami berharap dapat menghadirkan layanan yang sama kepada para penerbit VideoHub di masa depan."
Klien yang menggunakan VideoHub juga dapat memesan laporan Nielsen Online Brand Effect yang disesuaikan untuk menggabungkan data GRP mereka dengan metrik efektivitas iklan untuk mengevaluasi lebih lanjut jangkauan dan dampak merek iklan mereka.
Nielsen Online Campaign Ratings combines traditional Nielsen TV and online panel data with aggregated, anonymous demographic information from participating online data providers. It is the only Internet measurement system accredited by the Media Rating Council (MRC) that provides GRPs for online advertising campaigns, enabling for the first time, consistent cross-platform reach and frequency metrics.
VideoHub for Publishers launches in 2012, also incorporating Nielsenโs online GRP data.
About Tremor Video
Founded in 2005, Tremor Video (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Videoโs video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.
VideoHub, a division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. Unlike traditional video management platforms, VideoHub focuses on effectiveness and delivers real-time analytics for deep transparency across ads, content, viewers, and performance. To request a demo, visit videohub.tv
Tentang Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
