- A Nielsen Online Campaign Ratings fornece GRPs, permitindo que os anunciantes meรงam as compras de vรญdeo como na TV e avaliem a eficรกcia usando os recursos de desempenho de marca do VideoHub
- O VideoHub รฉ a primeira plataforma de publicidade em vรญdeo on-line a integrar totalmente as classificaรงรตes de campanha on-line da Nielsen
- Os relatรณrios de GRP da Nielsen Online Campaign Ratings agora estรฃo disponรญveis para todos os anunciantes na plataforma VideoHub
Contacts:
WIT Strategy, for Tremor Video, Rich Cherecwich, 774-254-0952
For Nielsen, Marisa Grimes, 646-654-5759
New York โ December 7, 2011 โ VideoHub, a division of Tremor Video, and Nielsen, a global information and measurement company, today announced an alliance giving VideoHub customers access to Nielsen Online Campaign Ratings gross rating points (GRPs) via VideoHub for Advertisers. The relationship marks the first time Nielsen has integrated its GRP data with an online video advertising platform.
The incorporation of data from Nielsen Online Campaign Ratings into VideoHub marries the standard GRP metric used in TV advertising to online video performance for the very first time. The collaboration gives advertisers a single metric for their gross reach — the total number of people exposed to an ad — and effective reach โ more granular insight into the quality of the ad exposure and actual performance across all screens.
Com os GRPs on-line da Nielsen, os anunciantes que usam o VideoHub agora podem ver quais pรบblicos demogrรกficos suas campanhas alcanรงam on-line. Em seguida, por meio da plataforma de publicidade do VideoHub, eles podem entender como esses pรบblicos responderam ร s suas campanhas e identificar os principais sinais que impulsionam as mรฉtricas de desempenho, como engajamento e elevaรงรฃo da marca.
Os dados da Nielsen agora estรฃo disponรญveis para todos os anunciantes que executam campanhas por meio do VideoHub, independentemente de essas campanhas serem executadas na rede da Tremor Video ou de o VideoHub estar sendo licenciado fora dessa rede. A Tremor Video รฉ a maior empresa independente de tecnologia de vรญdeo on-line, com mais de 2.000 campanhas atualmente em execuรงรฃo por meio do VideoHub.
"O debate sobre se o GRP รฉ bom ou ruim para o espaรงo digital jรก dura anos, mas esses dias estรฃo chegando ao fim", disse Kelly McEttrick, Diretora de Estratรฉgia de Plataforma da VideoHub. "Os anunciantes agora podem analisar seu alcance demogrรกfico e avaliar o desempenho de suas campanhas em cada segmento de pรบblico. Uma visรฃo รบnica do alcance bruto e do alcance efetivo รฉ o tipo de insight com o qual os anunciantes sรณ sonhavam atรฉ hoje."
"Os profissionais de marketing querem comparar de forma clara o alcance da mรญdia de vรญdeo on-line com outras mรญdias, principalmente a TV", disse Steve Hasker, presidente de produtos de mรญdia e soluรงรตes para anunciantes da Nielsen. "A Nielsen Online Campaign Ratings fornece um GRP padrรฃo para todas as plataformas, de modo que a mรญdia on-line possa ser medida da mesma forma que medimos o GRP na TV. Estamos entusiasmados em trabalhar com a Tremor para ajudar os anunciantes a entender o alcance do pรบblico e o envolvimento da marca com o vรญdeo on-line, e esperamos levar o mesmo serviรงo aos editores do VideoHub no futuro".
Os clientes que usam o VideoHub tambรฉm poderรฃo solicitar relatรณrios personalizados do Nielsen Online Brand Effect para combinar seus dados de GRP com mรฉtricas de eficรกcia de anรบncios para avaliar ainda mais o alcance e o impacto da marca de seus anรบncios.
Nielsen Online Campaign Ratings combines traditional Nielsen TV and online panel data with aggregated, anonymous demographic information from participating online data providers. It is the only Internet measurement system accredited by the Media Rating Council (MRC) that provides GRPs for online advertising campaigns, enabling for the first time, consistent cross-platform reach and frequency metrics.
VideoHub for Publishers launches in 2012, also incorporating Nielsenโs online GRP data.
About Tremor Video
Founded in 2005, Tremor Video (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Videoโs video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.
VideoHub, a division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. Unlike traditional video management platforms, VideoHub focuses on effectiveness and delivers real-time analytics for deep transparency across ads, content, viewers, and performance. To request a demo, visit videohub.tv
Sobre a Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
