- Nielsen Online Campaign Ratings dostarcza GRP, pozwalajฤ
c reklamodawcom mierzyฤ zakupy wideo jak w telewizji i oceniaฤ skutecznoลฤ przy uลผyciu moลผliwoลci VideoHub w zakresie wydajnoลci marki.
- VideoHub to pierwsza platforma reklamy wideo online, ktรณra w peลni integruje Nielsen Online Campaign Ratings.
- Raporty Nielsen Online Campaign Ratings GRP sฤ teraz dostฤpne dla wszystkich reklamodawcรณw na platformie VideoHub.
Contacts:
WIT Strategy, for Tremor Video, Rich Cherecwich, 774-254-0952
For Nielsen, Marisa Grimes, 646-654-5759
New York โ December 7, 2011 โ VideoHub, a division of Tremor Video, and Nielsen, a global information and measurement company, today announced an alliance giving VideoHub customers access to Nielsen Online Campaign Ratings gross rating points (GRPs) via VideoHub for Advertisers. The relationship marks the first time Nielsen has integrated its GRP data with an online video advertising platform.
The incorporation of data from Nielsen Online Campaign Ratings into VideoHub marries the standard GRP metric used in TV advertising to online video performance for the very first time. The collaboration gives advertisers a single metric for their gross reach — the total number of people exposed to an ad — and effective reach โ more granular insight into the quality of the ad exposure and actual performance across all screens.
Dziฤki internetowym wskaลบnikom GRP firmy Nielsen reklamodawcy korzystajฤ cy z VideoHub mogฤ teraz zobaczyฤ, do jakich grup demograficznych docierajฤ ich kampanie online. Nastฤpnie, za poลrednictwem platformy reklamowej VideoHub, mogฤ zrozumieฤ, jak ci odbiorcy zareagowali na ich kampanie i zidentyfikowaฤ kluczowe sygnaลy wpลywajฤ ce na wskaลบniki wydajnoลci, takie jak zaangaลผowanie i wzrost marki.
Dane Nielsena sฤ teraz dostฤpne dla kaลผdego reklamodawcy prowadzฤ cego kampanie za poลrednictwem VideoHub, niezaleลผnie od tego, czy kampanie te sฤ prowadzone w sieci Tremor Video, czy teลผ VideoHub jest licencjonowany poza tฤ sieciฤ . Tremor Video to najwiฤksza niezaleลผna firma zajmujฤ ca siฤ technologiฤ wideo online, prowadzฤ ca obecnie ponad 2000 kampanii za poลrednictwem VideoHub.
"Debata na temat tego, czy GRP jest dobre czy zลe dla przestrzeni cyfrowej, trwaลa od lat, ale te dni dobiegajฤ koลca" - powiedziaล Kelly McEttrick, dyrektor ds. strategii platformy VideoHub. "Reklamodawcy mogฤ teraz spojrzeฤ na swรณj zasiฤg demograficzny, a nastฤpnie oceniฤ skutecznoลฤ kampanii w kaลผdym segmencie odbiorcรณw. Pojedynczy wglฤ d w zasiฤg brutto i efektywny zasiฤg to rodzaj wglฤ du, o ktรณrym reklamodawcy mogli tylko marzyฤ do dziล".
"Marketerzy chcฤ w przejrzysty sposรณb porรณwnywaฤ zasiฤg mediรณw wideo online z innymi mediami - gลรณwnie telewizjฤ " - powiedziaล Steve Hasker, prezes ds. produktรณw medialnych i rozwiฤ zaล dla reklamodawcรณw w Nielsen. "Nielsen Online Campaign Ratings zapewnia standardowy GRP na rรณลผnych platformach, dziฤki czemu online moลผna mierzyฤ w taki sam sposรณb, w jaki mierzymy GRP w telewizji. Cieszymy siฤ, ลผe moลผemy wspรณลpracowaฤ z Tremor, aby pomรณc reklamodawcom zrozumieฤ zasiฤg odbiorcรณw i zaangaลผowanie marki w wideo online, i nie moลผemy siฤ doczekaฤ, aby w przyszลoลci udostฤpniฤ tฤ samฤ usลugฤ wydawcom VideoHub".
Klienci korzystajฤ cy z VideoHub bฤdฤ mogli rรณwnieลผ zamรณwiฤ spersonalizowane raporty Nielsen Online Brand Effect, aby poลฤ czyฤ dane GRP ze wskaลบnikami skutecznoลci reklam w celu dalszej oceny zasiฤgu i wpลywu reklam na markฤ.
Nielsen Online Campaign Ratings combines traditional Nielsen TV and online panel data with aggregated, anonymous demographic information from participating online data providers. It is the only Internet measurement system accredited by the Media Rating Council (MRC) that provides GRPs for online advertising campaigns, enabling for the first time, consistent cross-platform reach and frequency metrics.
VideoHub for Publishers launches in 2012, also incorporating Nielsenโs online GRP data.
About Tremor Video
Founded in 2005, Tremor Video (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Videoโs video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.
VideoHub, a division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. Unlike traditional video management platforms, VideoHub focuses on effectiveness and delivers real-time analytics for deep transparency across ads, content, viewers, and performance. To request a demo, visit videohub.tv
O firmie Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
