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残疾的可见性:响应将残疾问题纳入媒体的号召

3 minute read | July 2021

https://nielsen.wistia.com/medias/8wzimtkwdz?embedType=async&videoFoam=true

2021 marks the 31st anniversary of the Americans with Disabilities Act. That’s a major milestone, and many advances have been made for those living with disabilities. Globally, there are 1 billion people living with a disability while in the U.S. the number of adults living with a physical or psychological disability stands at about 26% of the U.S. adult population. But as prominent as this community is in the population, it remains largely unseen, or inaccurately depicted, in movies and content on screen. And with increasing concerns about mental health challenges, especially during the pandemic, disability is increasingly a part of everyone’s experience and an important influence for a growing share of audiences that want to be represented on screen. 

媒体在教育受众了解可见和非可见残疾方面发挥着强大的作用。但是,表现形式上的差距非常明显。尼尔森(Nielsen)最近的调查结果显示,当一个故事或人物表现出残疾时,残疾观众认为对其身份群体的描述是不准确的。 

残疾的可见度如何演变

The good news is that storytellers seem to be taking note by incorporating more of the diverse disability experience into content—and movies are leading the way. For example, our Gracenote 视频描述符 database reveals that the volume of content inclusive of disability has increased by over 175% in the last decade compared with the 10 years prior. 

在本次分析评估的 3,000 部影片中,近 70% 包含残疾内容的影片是故事片。但平均而言,美国人仍然花大量时间观看传统电视和通过联网设备观看流媒体。在包含残障人士的内容中,电视剧约占 16%,因此受访者认为电视在表现残障人士方面有所欠缺的观点变得更加清晰。 

电视是观众花费时间最多的地方,但电视节目在表现残疾人方面却落后于电影。

近年来,与残疾有关的主题范围也急剧扩大,内容包括残疾问题。

有更多的叙事与残疾人的真实经历有关。家庭和亲情是最重要的两个主题,以残疾人为主角的故事也展示了盟友和亲人如何与这些人物建立联系。  

提高残疾问题的可见度

Hollywood has made progress in depicting disabilities but much more needs to be done to provide more opportunities to disabled talent—one path to creating greater visibility and more accurate stories about disabilities. Earlier this year, more than 80 stars and entertainment industry professionals signed an open letter and launched the #DontDismissDis campaign, shedding light on the discrimination faced by disabled talent. RespectAbility, a leading nonprofit organization fighting stigmas by more diverse, authentic and accurate portrayals of people with disabilities, explains there are some recurring barriers to more authentic storytelling in Hollywood. “Even though the number of disabled characters on screen continues to increase in recent seasons, an estimated 95% of available roles are portrayed by talent without a disability,” said Lauren Appelbaum, Vice President, communications and entertainment & news media at RespectAbility and author of The Hollywood Disability Inclusion Toolkit. “When disability is a part of a character’s story, too often content can position disabled people as someone to pity or someone to cure. It is crucial we have disabled talent both in front of and behind the camera to develop genuine multi-dimensional characters.”

媒体和娱乐行业一直带头倡导各种形式的多样性,并拥有提高人们对残疾问题的认识和推动残疾包容性的力量。为更多的项目开绿灯、在屏幕内外纳入更多的残疾人才、鼓励自我身份识别以便电影公司能够找到人才以确保真实的描述,这些都是电影公司和内容创作者可以采取的几个步骤。在这个与不平等和陈规定型观念作斗争的世界里,媒体有责任让残障人士融入社会成为现实。

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