要了解当今复杂的媒体消费习惯，就意味着广告商需要更精细的数据，以便随时了解情况并接触到正确的受众。
The Record is a quarterly report card on how U.S. consumers spend their listening day, fueled by Nielsen and Edison Research. While advertisers are constantly tracking changes in consumer behavior to improve the impact of their cross-channel marketing, 记录 helps cut through with a unique representation of the time spent with ad supported audio.
So how have audio listening habits shifted in the third quarter of 2025 compared to the second? Let’s dig into the data.
Q3 音频概述
在广播、播客、流媒体音乐服务和卫星广播等有广告支持和无广告的平台上，每日音频消费达 3 小时 53 分钟。2025 年第三季度，有广告支持的音频占总收听量的 64%。
在广告支持的音频领域，消费者在第三季度每天花在广播上的时间占 62%，播客占 20%，流媒体音乐占 15%，卫星广播占 3%。
对于计划开展音频营销活动的广告商来说，重要的是要考虑到每天所有广告支持的音频时间中有 82% 用于广播和播客，而只有 15% 用于流媒体音乐服务。
季度快照：爱迪生研究公司的耳朵份额
本图显示了 2025 年第三季度美国受众使用广告支持音频的情况。
按格式跟踪广播收听情况
下表详细介绍了覆盖面最大的 15 种调幅/调频广播节目中，不同格式、年龄、人口和平台的广播收听份额的变化情况。这些表格区分了所有广播收听份额和流媒体收听份额，后者是指收听 AM/FM 广播电台数字流媒体的听众。
Explore even more audio insights with the additional data tables here.
Explore even more audio insights with the additional data tables here.
获取最新音频见解
As the data continues to demonstrate, radio commands the majority of U.S. consumers audio listening time, with the widest reach across different audience segments. Explore more consumer insights from our latest Network Audio Today report, including how national radio stands out as an attractive option for advertisers with more than 93% of radio listeners tuning to a network-affiliated station every week.
记录》对整个广播领域的音频收听行为进行了季度分析。图表显示了美国听众的日均使用率和收听份额。
For even more audio data and insights, explore our audio measurement solutions 和 connect with our team of experts.
