Solutions | 19-06-2025
媒体影响
Maximize your media impact with Nielsen’s cross media planning platform. Simulate campaigns, optimize spend,…
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Solutions | 27-05-2025
Commspoint
Understand the consumer’s path to purchase and align your campaign objectives with the optimal combination of…
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Insights | 23-08-2022
投资回报率数据可帮助买卖双方在不断扩大的媒体格局中把握媒体估值的方向
As the media landscape expands, media valuation becomes increasingly layered and nuanced. This can pose…
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Insights | 22-07-2022
没错：你真的需要花钱才能赚钱
Why continue spending if it’s not generating positive results? You’re likely not spending enough to get the…
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Insights | 30-06-2022
营销平衡的商业案例
In tough economic times, it can be tempting to double down on immediate revenue wins. Even though it may seem…
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Insights | 12-04-2022
在品牌与收购的融合中，灵活性是营销人员的关键
In concert with the launch of Nielsen’s 2022 Annual Marketing Report, we spoke to Jamie Moldafsky,…
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