Solutions | 19-06-2025
Impatto sui media
Maximize your media impact with Nielsen’s cross media planning platform. Simulate campaigns, optimize spend,…
Soluzioni
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Solutions | 27-05-2025
Commspoint
Understand the consumer’s path to purchase and align your campaign objectives with the optimal combination of…
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Insights | 23-08-2022
I dati sul ROI possono aiutare acquirenti e venditori a orientarsi nella valutazione dei media in un panorama mediatico in espansione
As the media landscape expands, media valuation becomes increasingly layered and nuanced. This can pose…
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Insights | 22-07-2022
ร vero: per fare soldi รจ necessario spendere soldi.
Why continue spending if itโs not generating positive results? Youโre likely not spending enough to get the…
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Insights | 30-06-2022
Il business case per l'equilibrio del marketing
In tough economic times, it can be tempting to double down on immediate revenue wins. Even though it may seem…
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Insights | 12-04-2022
L'agilitร รจ fondamentale per i marketer in un contesto di convergenza tra brand e acquisizioni
In concert with the launch of Nielsenโs 2022 Annual Marketing Report, we spoke to Jamie Moldafsky,…
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Insights | 12-04-2022
Rapporto annuale Nielsen sul marketing: L'era dell'allineamento
Scoprite le strategie di marketing e pubblicitร orientate al futuro per la creazione del marchio e l'acquisizione dei clienti.
