Solutions | 19-06-2025
미디어 영향력
Maximize your media impact with Nielsen’s cross media planning platform. Simulate campaigns, optimize spend,…
솔루션
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Solutions | 27-05-2025
Commspoint
Understand the consumer’s path to purchase and align your campaign objectives with the optimal combination of…
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Insights | 23-08-2022
ROI 데이터는 구매자와 판매자가 확장되는 미디어 환경에서 미디어 가치를 평가하는 데 도움이 될 수 있습니다.
As the media landscape expands, media valuation becomes increasingly layered and nuanced. This can pose…
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Insights | 22-07-2022
사실: 돈을 벌려면 돈을 써야 합니다.
Why continue spending if it’s not generating positive results? You’re likely not spending enough to get the…
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Insights | 30-06-2022
마케팅 균형의 비즈니스 사례
In tough economic times, it can be tempting to double down on immediate revenue wins. Even though it may seem…
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Insights | 12-04-2022
브랜드와 고객 확보의 융합 속에서 마케터에게 민첩성은 핵심입니다.
In concert with the launch of Nielsen’s 2022 Annual Marketing Report, we spoke to Jamie Moldafsky,…
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