Sydney – March 3, 2025 – 닐슨 Ad Intel, Australia’s most comprehensive ad spend monitoring service, today released its 2024 Advertising Spend Report, revealing the brands and sectors investing the most in media and the key shifts in trends, year-on-year.
소매, 식품, 통신 업계가 강세를 보였고 금융 기관과 자동차 업계가 큰 폭의 상승세를 보였습니다.
2024년 상위 20개 광고주
1. Harvey Norman, 2. McDonald’s, 3. Woolworths, 4. Amazon.com, 5. Reckitt Benckiser. 6. Hungry Jacks, 7. Chemist Warehouse, 8. Toyota, 9. Coles, 10. KFC, 11. Telstra, 12. Commonwealth Bank, 13. Optus, 14. Disney, 15. Mondelez International, 16. Mitsubishi, 17. Youi, 18. Uber, 19. Apple, 20. ANZ
Monique Perry, Nielsen Pacific MD said: “The Ad Intel spend data for 2024 is pretty telling – marketers aren’t just relying on advertising, they’re pushing it, because they know it works. They know it’s still the best and most economical way of forging lasting connections between brands and consumers. The key is top-tier data. It’s crucial if they want to get the edge on their competition. Nielsen’s extensive data suite has become essential for any brand, agency, advertiser, or marketer focused on using data to stay ahead of the curve, or more importantly, their competition”.
Nielsen Ad Intel’s Pacific Commercial Lead, Rose Lopreiato, added: “Retail remains the powerhouse of ad spend, outpacing all other sectors, but automotive also continues to grow. In an increasingly competitive market, these insights are essential as advertisers refine their strategies and allocate budgets more effectively. Nielsen Ad Intel remains the industry benchmark for tracking advertising investment trends, and gives the clearest, most actionable insights into Australia’s dynamic ad market.”
2024년에 가장 높은 투자가 예상되는 광고 카테고리
호주의 광고주들은 경제적인 압박에도 불구하고 다양한 분야에 걸쳐 상당한 예산을 배정했습니다. 리더들이 있었습니다:
1. Retail: $2.53b, 2. Motor Vehicles: $676.5m, 3. Communications: $663.8m, 4. Finance: $632.7m, 5. Travel & Accommodation: $607.5m, 6. Entertainment & Leisure: $537.1m, 7. Insurance: $435.8m, 8. Food: $409.9m, 9. Services: $327.9m, 10. Education & Learning: $304.7m
전년 대비 가장 높은 성장률을 보인 상위 5개 분야
Advertising investment saw growth across multiple industries from 2023 to 2024. Finance led the way with a 10% increase in ad spend. Utilities followed with a 5% rise, while motor vehicles saw a 4% uptick, as both Travel & Accommodation, along with Government, recorded a modest 2% increase.
정부 부문 광고는 2025년에 연방 및 워싱턴 주 선거 등 선거 관련 캠페인이 증가함에 따라 더 큰 성장세를 보일 것으로 예상됩니다.
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences – now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
닐슨 Ad Intel 소개
Ad Intel provides the most complete source of cross-platform advertising intelligence available today. With intuitive software, review-and-compare ad activity across media, company, category or brand, plus historical data.
참고: 닐슨은 주요 미디어의 총 광고 지출을 공개된 요금 카드 값으로 모니터링합니다. 일부 미디어 소유주로부터 할인을 받을 수 있지만, 요금은 공개적으로 제공되지 않습니다. 또한 카테고리 및 브랜드/제품 그룹 수치는 닐슨의 재량에 따라 그룹화되었다는 점에 유의하세요.
언론사 연락처
댄 채프먼
dan.chapman@nielsen.com
+61 4040884
