Sydney – March 3, 2025 – Nielsen Anúncio Intel, Australia’s most comprehensive ad spend monitoring service, today released its 2024 Advertising Spend Report, revealing the brands and sectors investing the most in media and the key shifts in trends, year-on-year.
Os setores de varejo, alimentos e telecomunicações predominaram, enquanto as instituições financeiras e o setor automotivo obtiveram ganhos significativos.
Os 20 principais anunciantes para 2024
1. Harvey Norman, 2. McDonald’s, 3. Woolworths, 4. Amazon.com, 5. Reckitt Benckiser. 6. Hungry Jacks, 7. Chemist Warehouse, 8. Toyota, 9. Coles, 10. KFC, 11. Telstra, 12. Commonwealth Bank, 13. Optus, 14. Disney, 15. Mondelez International, 16. Mitsubishi, 17. Youi, 18. Uber, 19. Apple, 20. ANZ
Monique Perry, Nielsen Pacific MD said: “The Anúncio Intel spend data for 2024 is pretty telling – marketers aren’t just relying on advertising, they’re pushing it, because they know it works. They know it’s still the best and most economical way of forging lasting connections between brands and consumers. The key is top-tier data. It’s crucial if they want to get the edge on their competition. Nielsen’s extensive data suite has become essential for any brand, agency, advertiser, or marketer focused on using data to stay ahead of the curve, or more importantly, their competition”.
Nielsen Ad Intel’s Pacific Commercial Lead, Rose Lopreiato, added: “Retail remains the powerhouse of ad spend, outpacing all other sectors, but automotive also continues to grow. In an increasingly competitive market, these insights are essential as advertisers refine their strategies and allocate budgets more effectively. Nielsen Ad Intel remains the industry benchmark for tracking advertising investment trends, and gives the clearest, most actionable insights into Australia’s dynamic ad market.”
Categorias de publicidade com o maior investimento em 2024
Apesar das pressões econômicas, os anunciantes na Austrália alocaram orçamentos substanciais em vários setores. Os líderes foram:
1. Retail: $2.53b, 2. Motor Vehicles: $676.5m, 3. Communications: $663.8m, 4. Finance: $632.7m, 5. Travel & Accommodation: $607.5m, 6. Entertainment & Leisure: $537.1m, 7. Insurance: $435.8m, 8. Food: $409.9m, 9. Services: $327.9m, 10. Education & Learning: $304.7m
Os 5 principais setores com o maior crescimento anual
Advertising investment saw growth across multiple industries from 2023 to 2024. Finance led the way with a 10% increase in ad spend. Utilities followed with a 5% rise, while motor vehicles saw a 4% uptick, as both Travel & Accommodation, along with Government, recorded a modest 2% increase.
A publicidade no setor governamental está preparada para um crescimento maior em 2025, à medida que as campanhas relacionadas às eleições aumentam, principalmente as eleições federais e de WA.
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About Nielsen Ad Intel
Anúncio Intel provides the most complete source of cross-platform advertising intelligence available today. With intuitive software, review-and-compare ad activity across media, company, category or brand, plus historical data.
Observação: a Nielsen monitora os gastos brutos com publicidade na mídia principal, de acordo com os valores publicados na tabela de preços. Embora alguns proprietários de mídia ofereçam descontos, as taxas não estão disponíveis abertamente. Observe também que os números dos agrupamentos de categorias e marcas/produtos são agrupados a critério da Nielsen.
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