Sydney – March 3, 2025 – Nielsen Ad Intel, Australia’s most comprehensive ad spend monitoring service, today released its 2024 Advertising Spend Report, revealing the brands and sectors investing the most in media and the key shifts in trends, year-on-year.
I settori del commercio al dettaglio, dell'alimentare e delle telecomunicazioni hanno dominato, mentre le istituzioni finanziarie e il settore automobilistico hanno registrato guadagni significativi.
I 20 principali inserzionisti per il 2024
1. Harvey Norman, 2. McDonald’s, 3. Woolworths, 4. Amazon.com, 5. Reckitt Benckiser. 6. Hungry Jacks, 7. Chemist Warehouse, 8. Toyota, 9. Coles, 10. KFC, 11. Telstra, 12. Commonwealth Bank, 13. Optus, 14. Disney, 15. Mondelez International, 16. Mitsubishi, 17. Youi, 18. Uber, 19. Apple, 20. ANZ
Monique Perry, Nielsen Pacific MD said: “The Ad Intel spend data for 2024 is pretty telling – marketers aren’t just relying on advertising, they’re pushing it, because they know it works. They know it’s still the best and most economical way of forging lasting connections between brands and consumers. The key is top-tier data. It’s crucial if they want to get the edge on their competition. Nielsen’s extensive data suite has become essential for any brand, agency, advertiser, or marketer focused on using data to stay ahead of the curve, or more importantly, their competition”.
Nielsen Ad Intel’s Pacific Commercial Lead, Rose Lopreiato, added: “Retail remains the powerhouse of ad spend, outpacing all other sectors, but automotive also continues to grow. In an increasingly competitive market, these insights are essential as advertisers refine their strategies and allocate budgets more effectively. Nielsen Ad Intel remains the industry benchmark for tracking advertising investment trends, and gives the clearest, most actionable insights into Australia’s dynamic ad market.”
Categorie pubblicitarie con i maggiori investimenti nel 2024
Nonostante le pressioni economiche, gli inserzionisti australiani hanno stanziato budget consistenti in vari settori. I leader sono stati:
1. Retail: $2.53b, 2. Motor Vehicles: $676.5m, 3. Communications: $663.8m, 4. Finance: $632.7m, 5. Travel & Accommodation: $607.5m, 6. Entertainment & Leisure: $537.1m, 7. Insurance: $435.8m, 8. Food: $409.9m, 9. Services: $327.9m, 10. Education & Learning: $304.7m
I 5 principali settori con la maggiore crescita annuale
Advertising investment saw growth across multiple industries from 2023 to 2024. Finance led the way with a 10% increase in ad spend. Utilities followed with a 5% rise, while motor vehicles saw a 4% uptick, as both Travel & Accommodation, along with Government, recorded a modest 2% increase.
La pubblicità nel settore governativo è destinata a crescere ulteriormente nel 2025 con l'intensificarsi delle campagne elettorali, in particolare per le elezioni federali e del WA.
Informazioni su Nielsen
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About Nielsen Ad Intel
Ad Intel provides the most complete source of cross-platform advertising intelligence available today. With intuitive software, review-and-compare ad activity across media, company, category or brand, plus historical data.
Nota: Nielsen monitora la spesa pubblicitaria lorda sui principali media in base ai valori del tariffario pubblicato. Sebbene alcuni proprietari di media offrano sconti, le tariffe non sono disponibili pubblicamente. Si noti inoltre che i dati relativi alle categorie e ai raggruppamenti di marche/prodotti sono raggruppati a discrezione di Nielsen.
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