Insights | 06-08-2025
아시아 태평양 마케터들이 앞서 나가는 방법
Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new…
인사이트
-
-
Insights | 21-03-2024
마케터가 디지털 광고 생태계 전반에서 개인 맞춤형 마케팅을 발전시키는 방법
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
-
Insights | 12-10-2023
알아두어야 할 사항: 디지털 오디언스 및 캠페인 측정 방법
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it…
-
Insights | 25-07-2023
Gracenote를 통한 리버티 글로벌의 메타데이터 슈퍼집계를 향한 여정
Learn how Liberty Global and Gracenote are aggregating metadata to deliver the next chapter in immersive,…
-
-
Insights | 08-02-2022
임프레션 2.0: 위대한 이퀄라이저
While the media industry has been using impressions for years, the transition to impressions for complete and…
-
-
Insights | 02-12-2021
In today’s media industry, every second really counts
Today, 15 seconds is most common for TV ads; comparably, ads on the internet can be as short as a single…
-
Insights | 15-11-2021
불확실한 시기에는 지속적인 계획이 새로운 표준이 되어야 합니다.
Nielsen recently identified three pillars of effective media planning that marketers should focus on in order…
