Auckland, March 20, 2025 – ニールセン Ad Intel’s latest data shows advertising expenditure across New Zealand’s Investment, Finance, and Banking sector jumped by 4.1% year-on-year, topping $295.3 million between February 2024 and January 2025.
投資、金融、銀行業界のトップ広告カテゴリー
Banks remained the sector’s largest advertisers, investing $179.5 million – an increase of 2.9%, YoY. However, finance and investment companies showed the most significant growth, up 18% to $91.6 million, followed by credit cards ($20.3 million), miscellaneous financial services ($3 million), and building societies ($365,000).
投資、金融、銀行セクターのトップ広告主
過去1年間の主要広告主は、ANZ、バンク・オブ・ニュージーランド、ASB銀行、キウィバンク、ウェストパックで、ラティテュード・ファイナンシャル・サービスは32位から6位に躍進した。
Additionally, Nielsen Consumer Media Insights (CMI) found that despite steady satisfaction with financial providers (73% of New Zealanders remain satisfied or very satisfied with their primary bank) consumer financial pressures continue to mount. The percentage of people reporting they have “no spare money and are going backwards” rose from 10.7% to 12.7%, highlighting growing cost-of-living concerns.
さらに、半数近く（47.4％）が今後3ヶ月の間に出費を減らし、3分の1以上（36％）がプランニング 増やすプランニング いる。
Nielsen Ad Intel’s Pacific Commercial Lead, Rose Lopreiato, said: “This data reflects how financial institutions are responding to an increasingly pressured consumer landscape. Understanding the complex New Zealand advertising market is crucial for financial brands aiming to effectively connect with a wide range of consumers, from those building and managing wealth, to those facing financial pressures, and the many millions in between.”
ニールセンについて
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences – now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
ニールセンについてAd Intel
Ad Intel provides the most complete source of cross-platform advertising intelligence available today. With intuitive software, review-and-compare ad activity across media, company, category or brand, plus historical data.
ニールセンについて ニールセンCMI (CMI)
Consumer Media Insights is an essential tool for understanding the constantly evolving consumer landscape. With rich demographic and lifestyle data, and information on purchasing behaviours and intentions alongside extensive media habit reporting, Consumer & Media Insights helps you shape successful brand, advertising and marketing strategies.
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プレス連絡先
ダン・チャップマン
dan.chapman@nielsen.com
+61 4040884
