Auckland, March 20, 2025 – Nielsen Anúncio Intel’s latest data shows advertising expenditure across New Zealand’s Investment, Finance, and Banking sector jumped by 4.1% year-on-year, topping $295.3 million between February 2024 and January 2025.
Principais categorias de anúncios de investimentos, finanças e bancos
Banks remained the sector’s largest advertisers, investing $179.5 million – an increase of 2.9%, YoY. However, finance and investment companies showed the most significant growth, up 18% to $91.6 million, followed by credit cards ($20.3 million), miscellaneous financial services ($3 million), and building societies ($365,000).
Principais anunciantes do setor de Investimentos, Finanças e Bancos
Os principais anunciantes no ano passado incluíram ANZ, Bank of New Zealand, ASB Bank, Kiwibank e Westpac, com a Latitude Financial Services saltando notavelmente do 32º para o 6º lugar.
Additionally, Nielsen Consumer Media Insights (CMI) found that despite steady satisfaction with financial providers (73% of New Zealanders remain satisfied or very satisfied with their primary bank) consumer financial pressures continue to mount. The percentage of people reporting they have “no spare money and are going backwards” rose from 10.7% to 12.7%, highlighting growing cost-of-living concerns.
Além disso, mais neozelandeses estão tomando medidas financeiras proativas, com quase metade (47,4%) planejando reduzir despesas e mais de um terço (36%) planejando aumentar suas economias nos próximos três meses.
Nielsen Ad Intel’s Pacific Commercial Lead, Rose Lopreiato, said: “This data reflects how financial institutions are responding to an increasingly pressured consumer landscape. Understanding the complex New Zealand advertising market is crucial for financial brands aiming to effectively connect with a wide range of consumers, from those building and managing wealth, to those facing financial pressures, and the many millions in between.”
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Observação: a Nielsen monitora os gastos brutos com publicidade na mídia principal, de acordo com os valores publicados na tabela de preços. Embora alguns proprietários de mídia ofereçam descontos, as taxas não estão disponíveis abertamente. Observe também que os números dos agrupamentos de categorias e marcas/produtos são agrupados a critério da Nielsen.
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