Auckland, March 20, 2025 – Nielsen Ad Intel’s latest data shows advertising expenditure across New Zealand’s Investment, Finance, and Banking sector jumped by 4.1% year-on-year, topping $295.3 million between February 2024 and January 2025.
Najlepsze kategorie reklam dotyczące inwestycji, finansów i bankowości
Banks remained the sector’s largest advertisers, investing $179.5 million – an increase of 2.9%, YoY. However, finance and investment companies showed the most significant growth, up 18% to $91.6 million, followed by credit cards ($20.3 million), miscellaneous financial services ($3 million), and building societies ($365,000).
Najlepsi reklamodawcy z sektora inwestycji, finansów i bankowości
Do wiodących reklamodawców w ciągu ostatniego roku należały ANZ, Bank of New Zealand, ASB Bank, Kiwibank i Westpac, a Latitude Financial Services znacząco awansował z 32. na 6. miejsce.
Additionally, Nielsen Consumer Media Insights (CMI) found that despite steady satisfaction with financial providers (73% of New Zealanders remain satisfied or very satisfied with their primary bank) consumer financial pressures continue to mount. The percentage of people reporting they have “no spare money and are going backwards” rose from 10.7% to 12.7%, highlighting growing cost-of-living concerns.
Ponadto, więcej Nowozelandczyków podejmuje proaktywne działania finansowe, przy czym prawie połowa (47,4%) planuje zmniejszyć wydatki, a ponad jedna trzecia (36%) planuje zwiększyć swoje oszczędności w ciągu najbliższych trzech miesięcy.
Nielsen Ad Intel’s Pacific Commercial Lead, Rose Lopreiato, said: “This data reflects how financial institutions are responding to an increasingly pressured consumer landscape. Understanding the complex New Zealand advertising market is crucial for financial brands aiming to effectively connect with a wide range of consumers, from those building and managing wealth, to those facing financial pressures, and the many millions in between.”
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Informacje o Nielsen Ad Intel
Ad Intel provides the most complete source of cross-platform advertising intelligence available today. With intuitive software, review-and-compare ad activity across media, company, category or brand, plus historical data.
Informacje o Nielsen CMI (CMI)
Consumer Media Insights is an essential tool for understanding the constantly evolving consumer landscape. With rich demographic and lifestyle data, and information on purchasing behaviours and intentions alongside extensive media habit reporting, Consumer & Media Insights helps you shape successful brand, advertising and marketing strategies.
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