Auckland, March 20, 2025 – Nielsen Ad Intel’s latest data shows advertising expenditure across New Zealand’s Investment, Finance, and Banking sector jumped by 4.1% year-on-year, topping $295.3 million between February 2024 and January 2025.
Kategori iklan Investasi, Keuangan dan Perbankan teratas
Banks remained the sector’s largest advertisers, investing $179.5 million – an increase of 2.9%, YoY. However, finance and investment companies showed the most significant growth, up 18% to $91.6 million, followed by credit cards ($20.3 million), miscellaneous financial services ($3 million), and building societies ($365,000).
Pengiklan sektor Investasi, Keuangan, dan Perbankan teratas
Pengiklan terkemuka selama tahun lalu termasuk ANZ, Bank of New Zealand, ASB Bank, Kiwibank, dan Westpac, dengan Latitude Financial Services yang secara khusus melompat dari posisi 32 ke posisi 6.
Additionally, Nielsen Consumer Media Insights (CMI) found that despite steady satisfaction with financial providers (73% of New Zealanders remain satisfied or very satisfied with their primary bank) consumer financial pressures continue to mount. The percentage of people reporting they have “no spare money and are going backwards” rose from 10.7% to 12.7%, highlighting growing cost-of-living concerns.
Selain itu, semakin banyak warga Selandia Baru yang mengambil langkah-langkah keuangan proaktif, dengan hampir separuh (47,4%) berencana untuk mengurangi pengeluaran dan lebih dari sepertiga (36%) berencana untuk meningkatkan tabungan mereka dalam tiga bulan ke depan.
Nielsen Ad Intel’s Pacific Commercial Lead, Rose Lopreiato, said: “This data reflects how financial institutions are responding to an increasingly pressured consumer landscape. Understanding the complex New Zealand advertising market is crucial for financial brands aiming to effectively connect with a wide range of consumers, from those building and managing wealth, to those facing financial pressures, and the many millions in between.”
Tentang Nielsen
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About Nielsen Ad Intel
Ad Intel provides the most complete source of cross-platform advertising intelligence available today. With intuitive software, review-and-compare ad activity across media, company, category or brand, plus historical data.
Tentang Nielsen CMI (CMI)
Consumer Media Insights is an essential tool for understanding the constantly evolving consumer landscape. With rich demographic and lifestyle data, and information on purchasing behaviours and intentions alongside extensive media habit reporting, Consumer & Media Insights helps you shape successful brand, advertising and marketing strategies.
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