Auckland, March 20, 2025 – 닐슨 Ad Intel’s latest data shows advertising expenditure across New Zealand’s Investment, Finance, and Banking sector jumped by 4.1% year-on-year, topping $295.3 million between February 2024 and January 2025.
상위 투자, 금융 및 은행 광고 카테고리
Banks remained the sector’s largest advertisers, investing $179.5 million – an increase of 2.9%, YoY. However, finance and investment companies showed the most significant growth, up 18% to $91.6 million, followed by credit cards ($20.3 million), miscellaneous financial services ($3 million), and building societies ($365,000).
상위 투자, 금융 및 은행 부문 광고주
지난 한 해 동안 주요 광고주로는 ANZ, 뉴질랜드 은행, ASB 은행, 키위뱅크, 웨스트팩 등이 있으며, 특히 Latitude Financial Services는 32위에서 6위로 도약했습니다.
Additionally, Nielsen Consumer Media Insights (CMI) found that despite steady satisfaction with financial providers (73% of New Zealanders remain satisfied or very satisfied with their primary bank) consumer financial pressures continue to mount. The percentage of people reporting they have “no spare money and are going backwards” rose from 10.7% to 12.7%, highlighting growing cost-of-living concerns.
또한, 절반 가까이(47.4%)가 지출을 줄이고, 3분의 1 이상(36%)이 향후 3개월 동안 저축을 늘릴 계획이라고 답하는 등 더 많은 뉴질랜드인이 적극적인 재정 대책을 세우고 있습니다.
Nielsen Ad Intel’s Pacific Commercial Lead, Rose Lopreiato, said: “This data reflects how financial institutions are responding to an increasingly pressured consumer landscape. Understanding the complex New Zealand advertising market is crucial for financial brands aiming to effectively connect with a wide range of consumers, from those building and managing wealth, to those facing financial pressures, and the many millions in between.”
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences – now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
닐슨 Ad Intel 소개
Ad Intel provides the most complete source of cross-platform advertising intelligence available today. With intuitive software, review-and-compare ad activity across media, company, category or brand, plus historical data.
닐슨 CMI(CMI) 소개
Consumer Media Insights is an essential tool for understanding the constantly evolving consumer landscape. With rich demographic and lifestyle data, and information on purchasing behaviours and intentions alongside extensive media habit reporting, Consumer & Media Insights helps you shape successful brand, advertising and marketing strategies.
참고: 닐슨은 주요 미디어의 총 광고 지출을 공개된 요금 카드 값으로 모니터링합니다. 일부 미디어 소유주로부터 할인을 받을 수 있지만, 요금은 공개적으로 제공되지 않습니다. 또한 카테고리 및 브랜드/제품 그룹 수치는 닐슨의 재량에 따라 그룹화되었다는 점에 유의하세요.
언론사 연락처
댄 채프먼
dan.chapman@nielsen.com
+61 4040884
