FASTチャンネルがFOXとRokuの成長に貢献
NEW YORK - June 25, 2024 – Last month Nielsen introduced メディア・ディストリビューター・ゲージ, a cross-platform view of total TV consumption aggregated by parent media company. The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today. In the May 2024 report of The Media Distributor Gauge, FOX jumped from a 6.1% share of total television viewing in April to 6.4% in May, demonstrating the largest increase in share among reported national media companies this month. FOX’s growth was amplified by a nearly 5% monthly viewing increase from its affiliate FAST provider Tubi TV (which also accounted for a platform-best 1.8% of total TV usage), and a 1.6% monthly increase from FOX News Channel. Disney retained the largest share of TV viewing among all distributors with 11.4% this month.
The Media Distributor Gaugeにランクインした他の13のメディア企業全体では、ロクチャンネルへの視聴が月間1.3%増加したことで、FASTプロバイダーはテレビにおけるプラットフォーム最高の1.5%のシェアを獲得し、総合10位にランクアップした。YouTubeとNBCUniversalもそれぞれ0.1ポイント増加し、テレビ視聴全体の9.7％と9.0％を占めた。
As covered in the May 2024 report of The Gauge, time spent watching TV in May was down slightly compared with April, which led the majority of media companies to either remain flat from a share perspective (Paramount, Warner/Discovery, Netflix, Scripps, Weigel), or to give up 0.1 share point (Disney, Amazon, A&E, Hallmark, AMC).
メディアディストリビューターゲージは、4月に続き、5月も更新されました。特に「NBA-TV」と「Hogar de HGTV」はワーナー/ディスカバリー、「Twitch」はアマゾンにマッピングされた。これらのエンティティの各ディストリビューターへの追加により、4月のWarner/DiscoveryおよびAmazonのシェアやランキングに変化はなかったが、5月には各ディストリビューターに0.1ポイントのシェア増加の影響があった。
2024年5月の測定間隔は04/29/24から05/26/24。
ニールセンについて ゲージ
ゲージ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen. It was expanded in the April 2024 report to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Underpinned by Nielsen’s National TV measurement and Streaming Platform Ratings services, in addition to complimentary insights from its Streaming Content Ratings service, The Gauge provides the industry with a holistic look at the various content audiences are watching. The latest edition of The Gauge is always available at nielsen.com/thegauge.
ニールセンについて
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter/X, LinkedIn, Facebook そして Instagram).
プレス連絡先
ローレン・パブスト
lauren.pabst@nielsen.com
