FOX와 Roku의 성장을 이끈 FAST 채널
NEW YORK - June 25, 2024 – Last month Nielsen introduced 미디어 배포자 게이지, a cross-platform view of total TV consumption aggregated by parent media company. The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today. In the May 2024 report of The Media Distributor Gauge, FOX jumped from a 6.1% share of total television viewing in April to 6.4% in May, demonstrating the largest increase in share among reported national media companies this month. FOX’s growth was amplified by a nearly 5% monthly viewing increase from its affiliate FAST provider Tubi TV (which also accounted for a platform-best 1.8% of total TV usage), and a 1.6% monthly increase from FOX News Channel. Disney retained the largest share of TV viewing among all distributors with 11.4% this month.
미디어 배포자 게이지에 포함된 다른 13개 미디어 회사 중에서는 Roku 채널의 월간 시청률이 1.3% 증가하면서 FAST 제공업체가 플랫폼 최고인 1.5%의 TV 점유율과 전체 10위로 한 계단 상승하여 이번 달 순위가 상승한 유일한 회사입니다. YouTube와 NBC유니버설도 5월에 각각 0.1% 포인트씩 점유율을 추가하여 전체 TV 시청의 9.7%와 9.0%를 차지했습니다.
As covered in the May 2024 report of The Gauge, time spent watching TV in May was down slightly compared with April, which led the majority of media companies to either remain flat from a share perspective (Paramount, Warner/Discovery, Netflix, Scripps, Weigel), or to give up 0.1 share point (Disney, Amazon, A&E, Hallmark, AMC).
4월의 첫 보고서에 이어 이번 5월 보고서에서도 미디어 배포자 게이지에 몇 가지 업데이트가 적용되었습니다. 일부 엔터티가 추가되어 해당 유통업체에 매핑되었으며, 특히 NBA-TV와 Hogar de HGTV는 Warner/Discovery에 매핑되고 Twitch는 Amazon에 매핑되었습니다. 이러한 기업이 해당 유통업체에 추가되었다고 해서 4월에 Warner/Discovery 또는 Amazon의 점유율이나 순위가 변경되지는 않았지만 5월에는 각 유통업체의 점유율이 0.1% 포인트씩 증가했습니다.
2024년 5월의 측정 간격은 04/29/24 ~ 05/26/24였습니다.
더 게이지™ 소개
게이지™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen. It was expanded in the April 2024 report to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Underpinned by Nielsen’s National TV measurement and Streaming Platform Ratings services, in addition to complimentary insights from its Streaming Content Ratings service, The Gauge provides the industry with a holistic look at the various content audiences are watching. The latest edition of The Gauge is always available at nielsen.com/thegauge.
닐슨 소개
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter/X, LinkedIn, Facebook 그리고 인스타그램).
언론사 연락처
로렌 팹스트
lauren.pabst@nielsen.com
