Saluran FAST Memimpin Pertumbuhan untuk FOX dan Roku
NEW YORK - June 25, 2024 – Last month Nielsen introduced Pengukur Distributor Media, a cross-platform view of total TV consumption aggregated by parent media company. The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today. In the May 2024 report of The Media Distributor Gauge, FOX jumped from a 6.1% share of total television viewing in April to 6.4% in May, demonstrating the largest increase in share among reported national media companies this month. FOX’s growth was amplified by a nearly 5% monthly viewing increase from its affiliate FAST provider Tubi TV (which also accounted for a platform-best 1.8% of total TV usage), and a 1.6% monthly increase from FOX News Channel. Disney retained the largest share of TV viewing among all distributors with 11.4% this month.
Di antara 13 perusahaan media lainnya yang diperingkat dalam The Media Distributor Gauge, kenaikan 1,3% dalam jumlah penonton bulanan untuk The Roku Channel membuat penyedia FAST menjadi yang terbaik di platform dengan 1,5% pangsa TV dan naik ke posisi ke-10 secara keseluruhan-satu-satunya perusahaan yang naik peringkat bulan ini. YouTube dan NBCUniversal juga masing-masing menambahkan 0,1 poin pangsa di bulan Mei untuk menyumbang 9,7% dan 9,0% dari total tontonan TV.
As covered in the May 2024 report of The Gauge, time spent watching TV in May was down slightly compared with April, which led the majority of media companies to either remain flat from a share perspective (Paramount, Warner/Discovery, Netflix, Scripps, Weigel), or to give up 0.1 share point (Disney, Amazon, A&E, Hallmark, AMC).
Beberapa pembaruan pada Pengukur Distributor Media telah diimplementasikan dalam laporan bulan Mei yang baru ini, menyusul laporan pertama untuk bulan April. Beberapa entitas telah ditambahkan dan dipetakan ke distributor yang sesuai, khususnya NBA-TV dan Hogar de HGTV telah dipetakan ke Warner/Discovery, dan Twitch telah dipetakan ke Amazon. Penambahan entitas-entitas ini ke distributor masing-masing tidak akan mengubah pangsa atau peringkat Warner/Discovery atau Amazon di bulan April, tetapi berdampak pada setiap distributor dengan peningkatan 0,1 poin pangsa di bulan Mei.
Interval pengukuran untuk bulan Mei 2024 adalah 29/04/24 hingga 26/05/24.
Tentang The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen. It was expanded in the April 2024 report to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Underpinned by Nielsen’s National TV measurement and Streaming Platform Ratings services, in addition to complimentary insights from its Streaming Content Ratings service, The Gauge provides the industry with a holistic look at the various content audiences are watching. The latest edition of The Gauge is always available at nielsen.com/thegauge.
Tentang Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter/X, LinkedIn, Facebook dan Instagram).
Press Contact
Lauren Pabst
lauren.pabst@nielsen.com
