I canali FAST portano alla crescita di FOX e Roku
NEW YORK - June 25, 2024 – Last month Nielsen introduced Il misuratore del distributore multimediale, a cross-platform view of total TV consumption aggregated by parent media company. The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today. In the May 2024 report of The Media Distributor Gauge, FOX jumped from a 6.1% share of total television viewing in April to 6.4% in May, demonstrating the largest increase in share among reported national media companies this month. FOX’s growth was amplified by a nearly 5% monthly viewing increase from its affiliate FAST provider Tubi TV (which also accounted for a platform-best 1.8% of total TV usage), and a 1.6% monthly increase from FOX News Channel. Disney retained the largest share of TV viewing among all distributors with 11.4% this month.
Tra le altre 13 società di media classificate nel Media Distributor Gauge, un aumento mensile dell'1,3% degli ascolti di The Roku Channel ha portato il provider FAST a una quota di TV dell'1,5%, la migliore della piattaforma, e a un passo dal decimo posto in classifica, l'unica società a salire nella classifica questo mese. Anche YouTube e NBCUniversal hanno aggiunto 0,1 punti di share ciascuno a maggio, raggiungendo rispettivamente il 9,7% e il 9,0% della visione televisiva totale.
As covered in the May 2024 report of The Gauge, time spent watching TV in May was down slightly compared with April, which led the majority of media companies to either remain flat from a share perspective (Paramount, Warner/Discovery, Netflix, Scripps, Weigel), or to give up 0.1 share point (Disney, Amazon, A&E, Hallmark, AMC).
Nel nuovo rapporto di maggio sono stati apportati diversi aggiornamenti al Media Distributor Gauge, dopo il primo rapporto di aprile. Alcune entità sono state aggiunte e mappate al distributore appropriato, in particolare NBA-TV e Hogar de HGTV sono state mappate a Warner/Discovery e Twitch è stato mappato ad Amazon. L'aggiunta di queste entità ai rispettivi distributori non avrebbe modificato lo share o il ranking di Warner/Discovery o Amazon ad aprile, ma ha avuto un impatto su ciascun distributore con un aumento di 0,1 punti di share a maggio.
L'intervallo di misurazione per il mese di maggio 2024 va dal 29/04/24 al 26/05/24.
Informazioni su Gauge
Il Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen. It was expanded in the April 2024 report to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Underpinned by Nielsen’s National TV measurement and Streaming Platform Ratings services, in addition to complimentary insights from its Streaming Content Ratings service, The Gauge provides the industry with a holistic look at the various content audiences are watching. The latest edition of The Gauge is always available at nielsen.com/thegauge.
Informazioni su Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter/X, LinkedIn, Facebook e Instagram).
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